HOW HAS SOCIAL MEDIA

CHANGED SPORTS?

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Twitter has brought fans closer to their sport heroes, because

it allows athletes to communicate as openly and honestly as
they wish without any third-party mediation.
Anne Pergoraro

egoraro, Ann. "Look Who's Talking- Athletes on Twitter: A Case Study." International Journal of Sport Education (2010): 501-14. Proquest. Web. 21 Mar. 2015.

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ages from: http://www.upi.com/News_Photos/img/c/fp/2691322766599/Twitters-Top-10-Tweets-of-2011_

mages From:http://larrybrownsports.com/wp-content/uploads/2011/10/kevin-durant-flag-football.jpg

Sports fans can get a real , unmediated

look into the lives of their sports heroes
and, in the process, possibly develop a
greater appreciation for the talent,
dedication to their sport, and day to day
lives of these athletes.
-Anne Pergoraro

Pegoraro, Ann. "Look Who's Talking- Athletes on Twitter: A Case Study." International Journal of Sport Education (2010): 501-14. Proquest. Web. 21 Mar. 2015.

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Episodes of this nature provide evidence

of sports organizations struggling to
maintain control over networked media,
which ultimately have the potential to
damage relations with sponsors and media
partners.
-Raymond Boyle and Richard Haynes

Boyle, Raymond, and Richard Haynes. "Sport, Public Relations and Social Media." Routledge Handbook of Sport and New Media (2014): 133-42. Proquest. Web. 22 Mar. 2015.

It appears sports organizations are taking

a reactive, rather than proactive approach
to new media (Sanderson 2011b). For
instance, many sports organizations
prohibit their players from using new
media, in the misguided view that such
action will prohibit incidents.
-Jimmy Sanderson and Jeffrey Kassing

Sanderson, Jimmy, and Jeffrey Kassing. "New Media and the Evolution of Fan-Athlete Interaction." (2014): 247-58. Proquest. Web. 30 Mar.

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We try to stress the things that could be

inappropriate, things that could be harmful
or embarrassing for you, your family or
your team. We try to stress those things
and teach them about them so when they
get in the working world whether it's
work as a professional athlete or work as a
doctor or whatever they don't make a
tragic mistake that's really, really going to
hurt them.
Virginia Common Wealth Athletic Director, Ed McLaughlin

Auerbach, Nicole. "The Good and Bad of Twitter and College Athletes." USA Today. Gannett, 10 Jan. 2013. Web. 03 Apr. 2015.