Analysing and Identifying ancillary texts and

conventions

A colour scheme is
used to suit the film,
lots of conventions
can be drawn from
the film which can be
used to identify the
them

Colour
scheme

Tag
Gives a insight
line to the

Lets the viewers

know what it is,
identifies the film and
also attracts
attention

Large title

Main item that

attracts attention,
engages audience,
lots of connotations
scan be drawn from
image

Large
image

Billboard A huge panel used to

advertise and market films in busy
film, used to attract
the audience further,
city areas and usually on motor
usually a line used
ways as well
within the film or a
catchy sentence
Logos
Shows who's involved,
Release
promotes and
Lets the viewer know the
acknowledges the
date
date
of release
companies

Simple/large
Size and simplicity are
important as the
viewer will only have a
short period looking at
it, they need all the
information they need
in short and simple
way

Gives other peoples reviews

and opinions on the film, it will
also normally include a star
ratings which have been done
by film magazines

Quotes/ratings/reco
mmendations

Attractions
There will be things on
the poster that will be
there to attract viewers
like a good colour
scheme being used and
also attractive shots of
the actors

This here to
promote and
identify the film
to viewers

Titl
e

This will give away the

most information on the
film as many connotations
will be able to be drawn
from this

Imag
e

Poster Various sizes, mainly no bigger

than a metre/ 1.5 metres in length. Can
be seen on the road sides, available in
shops, side of buildings
Release
Lets the viewer know the
date
date of release

General information
Gives the viewer general
information on the film

Actors/Actres
The people acting
ses
in the film will
shown, the most
famous actors will
be more visible,
this can give
people an insight
to the quality of
the production

This will give away the

most information on the
film as many connotations
will be able to be drawn
from this

Image
s

Barcode
The barcode is featured
on the back page at the
bottom and is just for
the product at the point
of sale

This here to
promote and
identify the film
to viewers

Title

Gives a brief
introduction of the
film and also
builds up the story

Blurb

Gives a insight to the

film, used to attract
the audience further,
usually a line used
within the film or a
catchy sentence

Tagline

Special
Shows the exclusive
features
features and content the

DVD features 2 sides, the

front is like a smaller version of
viewer gets for buying the
film, usually includes;
the poster and the back which
deleted scenes, behind the
features information, film
scenes, interview with the
cats etc
specifics and production
DVD logo
information
Identifies its a genuine
Film
BBFC
DVD
This
shows
what
age
a
This
is found at the
specifics
rating
person has to be to

bottom of the back

page and features
things like the running
time, BBFC rating,
languages etc

watch the film, this can

be either U, PG, 12,
12a, 15 or 18

Colour
scheme

Poster

Simple and
clear

Image

Taglin
e
Title
Dat
e

Productio
n logos

Barcode
Title
Review
Imag
e

Blurb

Special
feature
s
Film
specifi
cs
DVD logo

Production
company
logo

Tagline

Imag
e

Tagline

Very
simple

Release
date

Titl
e