SFAD REPORT

PRESENTED TO: SIR FAISAL DEDI

PRESENTED BY:

SHAHARYAR SYED

SHAHARYAR NASIM
JATIN
VINOD
TOPIC: BUSINESS PLAN AND INVESEMENT

BUSINESS PLAN

Your convenience our responsibility

INVESTMENT

BRIEF INTRODUCTION
Car-Ease, a new company that will provide high quality technical and
mechanical assistance and emergency services to its clients. Our main focus
will be to help people whose car broke down midway to their destination or
in a middle of nowhere, and they need timely assistance. In this scenario,
we will respond to the needs of the victims of that emergency situation.
Car Ease workforce has core competency to work on and fix all makes and
models of domestic and foreign vehicles. With all employees focused on
superior customer service and dedicated work, quick response and
turnaround is always the standard at Car Ease. Moreover our car experts
strive to be accurate and honest with customers in terms of quoting cost
estimates, repair completion time estimates and delivering what we
promise.

CAR EASE
Vision
Our vision is to be the first choice of our customers for
vehicle assistance. To earn trust and fulfill the needs of our
customers through our expertise at the best price and
make the customers life easier.

Mission
Our mission is to become a reliable and trustable source of
emergency vehicle assistance to the people in Pakistan by
providing them our mechanical and technical expertise.

Standard procedure followed by our employees is:

Step 1: Call is received by customer care officer from individual.
Step 2: Required information is locked in.
Step 3: Tow truck, mechanic and car will be sent from respective location.
Step 4: Car expert will examine the car and find the problem.
Step 5a: If the problem can be resolved on spot car expert will fix it,
otherwise car will be towed to mechanic.
Step 5b: The individual will be dropped at the desired location.
Step 6: The car will be repaired and owner will be informed.
Step 7: Car will be delivered at customer door step.
Step 8: Customer will be billed and cash will be collected.

The Total Market

Type of vehicle

4MFY15

4MFY14

YoY

Passenger cars

34,634

32,980

5.0%

INDU

12,645

9,375

34.9%

PSMC

15,334

15,581

-1.6%

Heavy Cars

6,622

8,024

-17.5%

Others

33

N/A

LCV & Jeeps

9,916

9,816

1.0%

Trucks & Busses

1,241

764

62.4%

Tractors

13,556

8,392

61.5%

Total

59,347

52,952

14.2%

The above table shows that the automobile

industry is growing. Which mean that our number
of clients is also increasing. Our main target is
the passenger cars and LCVs

Consumer Insight
A survey conducted in order to identify the potential of this business has
given quite a few significant points, which leads us to be optimistic about
the business prospects. The sample size used was 100 and sample was
taken from DHA and Clifton, which we want to target. The summary of the
survey results is:
72% of the people call their friends or family when their car breaks down.
60% would like to avail EVAC services if possible.
People want help within 15 minutes after their cars break down.
Female response was more positive as compared to male responses.
Majority of the people who are willing to get this service are owners of
Upper and Upper-Middle class.

call when car break down

6% 5%

Friends and Family

16%

Mechanic
Self
73%

Availing the Service

Yes
Neutral

28%
12%

60%

No

Other

Market Segmentation
Geographic
When referring to the geographic segmentation of Car-Ease, our main target is
the areas of DHA and Clifton. These are the areas where convenience is more
highly sought.
Demographic
Car-Ease demographic includes both male and female, mostly middle aged
people. We target people of upper and upper-middle class.
Target Market
The primary target market is the middle aged people, mostly working women.
SEC: A+, A and B Class
Area: Residents of DHA and Clifton

SWOT Analysis
Strengths
Performance advantage from MoU signed with mechanical workshops
Skilled mechanics: our teams comprise of well qualified technicians
mechanics & who will not only diagnose the problem but will do their
best to resolve it right there.
A superior service: we provide fastest delivery of service, update them
through car-ease management system and ask to fill the feedback
form and welcome any opinion or suggestion from our customers.
Web and Mobile application: this will allows us to easily book our
customer query and track there location in real time, with just a click
of a button.

WEAKNESS
Lack of patent protection: with low patent protection
due to low legal protection in Pakistan our services can
be copied and can be used by competitors.
Lack of knowledge about the service: this refers to our
new entry into the market as people are not really
aware of on the go emergency services
Lack of capability to cover larger area: because of the
limited resources we cannot move into all the areas of
Karachi at the initial stage we are covering only few
places of city.

OPPORTUNITIES
An unfilled customer need: people demand ease and
convenience in their life because of busy schedules.
There is a need for such services which are unmet in
Pakistan.
A growing segment need: Females especially do not
know how to fix small issues when their car break they
need to seek help from mechanics so the trends are
increasing for on the go emergency services.
Expand into different segments: there is an opportunity
to enter new cities outside the Karachi because this is
the problem of masses.

THREATS
New entrants in future because of the attractiveness of
industry
Local mechanics: they can directly affect our sales as
people have strong understanding and trust with their
mechanics.
Automobile companies setting up their own roadside
services.

Income Statement

Financial Plan

Costing

Cash Flow

Balance Sheet

STOCKS
E-Corp (ENGRO)
Engro Foods | Cornered Tiger | Diversification
New product in pipeline (Olnosh)

Capturing a wide market share in dairy segment with its main running brand Olpers, Tarang and
Omung

Pakistan is 3rd largest milk producing market yet too many imported products are available for
consumers

Mabrook ~ Capturing market | Future for Mabrook looks bright

Sales to increase on higher FMCG demand | Consistent growth in sales since early FY13.

Maple Leaf Cement ~ Positive developments materialized

PSDP development projects are still in pipeline. The budgeted
expenditures are not met in the 1HFY15 due to low
government income. It is expected the governtment to float
the revised budgeted funds for the development projects
across the country.

Construction of Dasu dam and bhasha dam are the calls of the
time.

The real estate projects and the housing scemes are also the
lights in the dark for the industry.

MLCF holds a unique standing in the industry with huge

production capacity and have an edge in monopoly of white

Pak Elektron
We estimate companys net revenues to exhibit 11% CAGR during
CY14-18F from PKR 20,518mn to PKR 30,890mn

. In CY14, the net revenues of Power division augmented by 9% YoY

to PKR 8,375mn. We expect incremental demand from Power
division will see net sales record a 4-year CAGR of 10% to PKR
12,402mn in CY14A-18F. In addition, exclusion of the Power division
related raw material (silicon steel sheet/electrical steel sheet) from
the recent regulatory duty regime on steel imports should provide
additional relative accretion to company margins till the duty lasts .