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Dabur Hajmola
Group 9
Flow of presentation
Introduction
Portfolio
Stiff competition
Vision
Dedicated to the health and well
being of every househould
Expansion
Acquisition
Innovation
Regional branding
Promotional strategy
Distribution strategy
10
11
CCD structure
12
Overview of Dabur
Products
14
Focus markets:
- GCC
- Egypt
- Nigeria
- Bangladesh
- Nepal
- US
15
16
Acquisition
17
Product
18
Timeline
Key Information
Revenues
Rs. 3416 Cr
Market Capitalization
Hajmola
Dabur
Hajmola Digestive Tablets
of
digestive tablets
20
21
Positioning
establish
With time positioned itself as a more youthful product, with launch of candies
22
New Products
Product Development
Other products like Pudin
Hara, Hingoli, etc. in the
digestive products market
Diversification
Introduction of Hajmola
Candy in order to appeal to
a younger consumer
segment
23
Pricing Policy
24
Stars
Question marks
Cash cows
Dogs
25
26
27
Stars
stars are leaders in business.
28
CASH COW
They are foundation of the company and often the stars of
yesterday.
29
DOGS
Dogs are the cash traps.
30
Branding
A banyan tree has been the logo of the company for since
its inception.
The banyan tree stands for what has not been achieved.
31
Branding
Hazam sab, chahe jab
Hajmola kare khana complete
Chatpata swad, jhatpat aaram
People could relate to the product immediately because of the 125
year long trust in Dabur
Brand has innovated to keep up with the evolution of consumers
32
Regional Branding
Dabur is trying to capture market by launching product with a
regional twist.
Example :
Promotion strategy
Radio
Newspaper
Wall panting
Video vans
Sales propotion
Promotional Strategy
For advertising
36
Distribution Channels
38
Availability
32 %
32 %
8%
Retail Outlets
Medical Shops
Kirani Shops
Canteens
General Store
4%
24%
39
Micro Environment
Porters Five Forces Model
the buyer
threat of Mobility is
low
Long Established Brand
Industry Rivalry
Contd.
Supplier Power
Low Price product
42
Competitors
43
Potential Markets
44
SWOT Analysis
45
Recommendations
Thank You
47