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Direction By:

rDeepaChandrasekar
Revolution
People know you for what you've done, not for what you plan to do.
Man Behind Cinema Revolution

AJAY BIJLI
Birth Of PVR

Ajay Bijli Founded PVR


1995 ,
“ Village RoadShows “

P VR
Priya Village Roadshow

India's First Multiplex


Innovation

Today you have to run fast to stay in the same line


Ticketing

• Kiosk
• Online Booking
• Mobile Booking
Choose your seats

Visual Representation of the Seats


Arrangement & Availability
Luxury

Seats and F & B were served inside the cinema


hall.
Target Audience
Metro & Non Metro

Metro Non Metro

• Premium Customers • Targeting tier II & III


PVR Gold cities
• Urban PVR Talkies
PVR Cinemas
Understanding the Customer

• Metro • Non Metro


Air conditioned Vs Air cooled

Metro

Non Metro
Technology
Technology

• The Real Life Sound Effect


3 Way Surround Sound System

• State Of Art Projection


Xenon Technology

• Digital Cinema Technology


Policies

• PVR Pictures, entered into film co-production.

• JV with Major Cineplex


PVR Blu-O Entertainment.

• Off Season Renting Out.


Future plans
Future Plans

• Collaborating with Networking Sites

• Radio Frequency Identification. RFID

• Increasing the No. Of Screens

• Involving more into Producing Movies

• Giving throughout India a Digital Movie Experience


Awards
Awards & Recognition

Highest Box Office Collections in INDIA for 5 Consecutive Yrs.

“The Theatre World Newsmaker of the Year” Award for 2003.

“Retailer of the Year”- 2005

“Franchise Award” - 2005


Competition

Winning firms lead their competitors


Major Competitors

INOX 28 Screens
ADLABS 24 Screens
FAME 17 Screens
FUN CINEMA 17 Screens
Promotion
Advertisements

• Inviting Shoppers to watch movie.


Market Share
The Financial Indicators

1800 600

1600
500
1400

1200 400
in INR Mn

in INR Mn
1000
300
800

600 200

400
100
200

0 0
31st Mar 31st Mar 31st Mar 31st Mar 31st Mar 31st Mar 31st Mar 31st Mar
'01 '02 '03 '04 '05 '06 '07 '08

EBITDA Sales
The Strategies…
Foreign Investor for Financial Strength
First Mover Advantage in Unexplored Sector
Target Group: High Middle Income Group to High Income
Group
Latest Technology : Surround System, Xenon Technology
Marketing Strategy : Entertainment vs Movie watching
Latest Trends: Credit Card, Online ticket, Choosing seats, Offers
etc. etc
Fast expansion : In Quantity (Multipls Cities) & Quality (Gold
Class, Premiere)
SWOT Analysis

STRENGHTS OPPORTUNITIES

Film Distribution & Diversified Growing Business


Business
Film Distribution
First Mover Advantage
Franchising
Largest Multiplex Operator in India

WEAKNESSES THREATS

Increasing Competition Distributors/ Producers etc.

Lack of Customer Feedback for further Economic Slowdown


Improvement of Services Govt. Regulations
Direction By:
DeepaChandrasekar