Team Rocket

(who completely missed the memo that

their team name should align with their
campaign)
Jenna L.
Mark G.
Blake B.

Issue Relevance & Main

Objective
So it turns out
1 in 4 college students has an STD
17-24 year olds account for a quarter of the sexually active population,
but for more than half of new STD diagnoses every year.

Main objective: Encourage sexually active UCF students to go get tested

Preferably at the UCF Health Center

Secondary goals include:

- Encouraging all UCF students, sexually active or not, to get tested
- Combatting detrimental stigmas about STDs

Research Method:
Why Qualtrics?

Promised anonymity for sensitive information

Eliminated stress of organizing results
UCF standard, so we knew it was reliable
(Also, because were basic)

Survey Features
44 participants, 13 total questions
Yes/no, open-ended, Likert-type questions to gather well-rounded
results

Results:
Relationship Status
Demographics

Sex

Age
18
22

57%

19
23+

20

21

41%

43%
16%

59%

5%
9%

5%

Male

32%

Female
34%

In a mongamous/exclusive relationship

*Avg. participant age:

21.09

Single

Lets talk about sex, baby!

Number of Partners in last year: Male vs. Female

No

Are you sexually

active?

40
35
# of
Participants

*Avg. # of sexual partners total: 2.04

*Avg. # of sexual partners for males:
3.06
*Avg. # of sexual partners for female:
1.57

30
25
20

16%

84%

15
10
5
0

Yes
0 partners

1 partner

2 partners 3 partners
Males

Females

4 partners 5+ partners

Lets talk about sex, baby! cont.

How often do you practice
safe sex?

40% of survey
takers reported
Always
practicing safe
sex

Always

Often

29% indicated
Often

Sometimes

Rarely

Never
0

10

15

20

25

# of Participants

30

35

40

A combined 31%
reported either
Sometimes,
Rarely, or
Never
practicing safe
sex.

Lets talk about S-T-Ds!

Have you ever been, or considered being teste

Yes

How important to you is getting tested for STDs?

No

Yik
e
s!

Important
Somehwhat important

50
%

Neither important nor unimportant

Somewhat unimportant
Unimportant
0

5 10 15 20 25 30 35 40

# of Participants

50%

Have you ever been to the UCF Health Cen

Miscellaneous
Most Appealing Medium To Receive Health Message
40

*26% noted not even

knowing
where the Health Center
42%
was

35
30
25
20
15

58%

Are you aware that the UCF Health Center holds free testing days?

10

Yes

5
0

37%
63%

Yes No

No

Static Message
*Instruction/Awareness Message*
Features
-

- Knightro
- STD/STI facts
UCF Health Services FREE STD Testing Info
- Link to dynamic message

Dyanmic Message
What Your Sex Life Means For Your
Health
*Persuasive Message*
Buzzfeed quiz; 7
questions, 4 possible
results
Humorous and
inconspicuously disperse
information
Results tailored to
persuade various
personality types

Option #1
Essentially failing the
quiz
Participant has sex
often, with multiple
partners, usually
unprotected
Information on how free,
convenient, and
beneficial STD testing is
PLEASE DO BETTER

Option #2
Translates to a C Participant has handful of
partners, occassionally
practices safe sex
Thinks theyre not at risk
because of rare instances of
safety
Notes frequency and
commonality of STD

Option #3
In a relationship/same
couple of people
Contraceptives can fail,
infidelity is totally a thing
1/2 people will contract and
STD by age 25
Get tested with your
partner, maybe!

Option #4
The virgins, the abstinent,
and the celibate
Varying definitions of virgin
and intercourse
STDs contracted through
oral, anal, towels, needles,
body-to-body rubbing, toilet
seats, and kissing.
Dont have to go all the way
to get an STD despite the
name suggesting otherwise

Dissemination:

Bathroom Doors

Optimum visibility

STATIC

Email

- Survey indicated email as most

appealing medium

Dissemination:

DYNAMIC

Facebook, Twitter, Tumblr

- Issue of visibility not motivation

Honor Your Knighthood: Sexual

Safety
- Catch it early with freshmen

Evaluation
Goals:
2,000-5,000 hits on the quiz
30% rise in attendance on the free
screening days
15% increase on all other days when testing
is not free
20% decrease in campus STDs
*Each year after that, each of those percentages would make a 5% increase.