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Congestion free mobile network…..

 Introduction
MTS stands for mobile telecom system.

Sistema Shyam TeleServices Ltd (SSTL), is

the company that owns the MTS brand,
and
They are having a joint venture between
sistema of Russia & shyam group of India.
 History

MTS was established in October

1993, combinely by three companies
In late 1996, Sistema JSFC acquired
a majority stake in MTS and has
remained the primary owner ever
since
MTS has expanded rapidly in Russia
largely through the acquisition of
smaller independent players and
became the leading national mobile
operator
Continues..

 MTS Russia
 MTS Ukraine
 MTS Uzbekistan
 MTS Turkmenistan
 MTS Armenia

And now…..

 MTS India
Global recognition
Top 100 Most Powerful Brands.
Business Week InfoTech 100.(bst
performing tech co.)
Trusted Brand 2008.
World Communications Awards 2008
GSMA 13th Annual Global Mobile
Awards.
Corporate Governance
Mts India “futuristic technology”
Goodbye to rainbow
“welcome to mts”
Mts in delhi
The CDMA mobile service of
Sistema Shyam Teleservices
Ltd (SSTL), finally rolled out
its Mobile Service in the
national capital Delhi.

The MTS CDMA 1X mobile

network is live in Delhi &
NCR telecom circle,
and the operator has also
launched its wireless
Internet service on EVDO
Data Card platform with
speed of 3.1 mbps..
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Offers available..
MTS joined the CDMA
Development Group
(CDG), an
international
consortium of
CDMA service
providers and
manufacturers….

MTS CDMA mobile services of

(SSTL) selects tata
communication to manage its call
centers..
 MTS brand was
recognized as one of
the Most Powerful
Brands,
MTS India touches 2
million subscriber
mark

MTS India the CDMA Mobile

service provider recognize for
being the most successful new
telecom operator in India.
And conferred with
“National Telecom Award”.

The award is recognition of

MTS establishing itself as a
strong challenger brand in the
market..
Swot analysis..
strengths..
 No. 1
 value added services.
 Advanced Technology.
 Innovative strategy.
 Good consumer base

weakness..
 Placing.
 Different tackle ness.
Clear opportunities..
 Indian market.
 3 G spectrum.

Some threats..
 Brand perception.
 Competition.
 MTN-AIRTEL deal.
 Govt. policies.
 Difficulty in getting license.
Marketing strategies..
The brand was developed to attract customers
in a variety of cultural, socio-geographic and
income segments with the consistent
message of quality and leadership.

To facilitate further growth and recognition of

the brand, MTS recently adopted new Brand
Standards to communicate the brand
consistently in all messaging and reinforce its
perception as a strong, trustworthy and
quality-focused company.
corporate Strategies..
In 2006, MTS also adopted a new corporate
strategy which will take the Company into the
next stage of its evolution.

This new strategy, subsequently updated in 2007

as MTS’ 3+2 Strategy, will enable MTS’
organization and new management structure to
continue to effectively deliver on the Company’s
goals and objectives in the coming months and
years.
Benefits of mts membership
 Discount on job posting at
the MTS Career Web page.
Scholarships exclusively for
MTS student members.
Specialized workshops on new
technical program.
Opportunities to network with
other professionals in your area.
Calling feature value
packages.
Combine mailbox.
Group ring possibility.
Text to Park -
Exclusive for MTS
Subscribers.
Dental plan.
Group life insurance..
Conclusion
MTS is a multinational corporation of a
new type, based in a high-growth
emerging market and simultaneously
entering other developing markets
with a unified brand. Having been
recognized internationally for
corporate governance and
transparency, MTS is not only a
leading Russian blue-chip company,
but a truly global organization….
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