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BIBA
H Street NE

The Overload
The Awakening
The Snowball Fight
The Overload
H Street NE
½ mile radius

4,681 employees
517 businesses
64 retailers
$93mm retail sales volume annually
6500 households

• 234 businesses at street level

• Avg HHI $74,472
• New Home Buyers
Income $117,196
• Median age 39
 Retail Trade Areas established for residents within a ¼ mile and ½ mile from the commercial district

Retail Trade Areas

¼ and ½ mile distances are based on

reasonable walking distances for pedestrian
shopping in neighborhood commercial areas
Retail trade areas assess residents who are
potential customers that could be drawn to the
site
 The trade areas consider the competitive
context and accessibility (major roads) to
define specific markets
Primary trade area residents are expected to
be frequent customers, with a focus on on-site
residents
Secondary trade area residents are expected to
be consistent, but not frequent customers
Potential customers who are not primary or
secondary trade area residents are accounted for by
an “inflow” factor; this is a percentage applied to
potential expenditures at the site
 Types of Submarket Analyses – Comprehensive
Overview

The comprehensive analysis is being applied to more underserved submarkets. It is a detailed market-
driven analysis that will guide conclusions about retail mix, supportable square footage by retail category,
and recruitment/retention strategies intended to foster enhanced retail in these areas.

Components

 Market Analysis  Retail Strategy

 Definition of commercial area/boundaries  Market demand analysis and
 Definition of trade area, retail inventory conclusions
 Character of district, identified by typology  Planning and retail audit
 Demographic and psychographic analysis  Suggested merchandising mix, niches
and/or leasing concept strategies
 Demand analysis
 Recommended square footages by
 SWOT Analysis (consumer survey in designated category
areas)
 Site and market capacity
 Competitive supply/quality
 Management and recruitment
 Market/physical constraints; present/future capacity/implementation
opportunity niche markets
 Policies (e.g. zoning, incentives)
 Development/infill sites potential for
redevelopment/growth  Organization/management structure
The Awakening
 Comprehensive
• Placemaking
• Incubator
• Special Events, Festivals
• Community Building
• Retail Regenerating
• Art in Public Places
• Art in Vacant Storefronts
• Green Pilot Programs
• Street Vending Food Carts
Snowball fight
 So BIBA……What if….
1. 25 DC artists were working on public art projects all at one time.
2. Pocket parks were designed, landscaped, and furnished by
competition/contests.
3. 50 buildings were being rehabbed by a local Architect competition.
4. Farmers Market/Flea Market/Craft Market operated there weekly.
5. We made Facebook pages for 50 businesses on H.
6. A Seasonal Banner Program was developed for H Street by local poets.
7. Street festivals were scheduled the third Saturday of every month.
8. Business plan competition … free office space for 1 year.
9. Oral histories were collected, archived and celebrated…...
10. A Family tree for H street community was created.
11. Healthy fast food was available on pushcarts.
12. Every vacant space was available to an artist for 60 days rent free.
13. A team of volunteers found the next 10 stores to locate there.
Bye Bye BIBA
Thank you.