IQRAUNIVERSITY NORTH CAMPUS

DIGITAL GLOBAL SERVICE

Kamran Hafeez
Dialawaiz Maqsood
Muhammad Ahsan
Hafiz Adnan Mairaj

 Dgs is a provider of outsourced

online customer acquisition.
business seeking to attract
customers online can do so by
procuring advertising from search
engines and other providers.
directing consumer attention to a
website or a sales center, and then
selling interested consumers its
products or services

HISTROICAL BACKGROUND
Jeff Cox founded dgs in 2008 with the belief
that existing online customer acquisition
companies were inadequately serving the
telecommunications sector.
Dgs continuing mission has been to establish
itself as the leading provider of outsourced
online customer acquisition services, achieved
through its focus on having the premier
technology platform for price positioning and
procurement of paid search advertising.

Perceived Organizational Support

Strongly Disagree; 5%
Strongly Agree; 9%

Disagree; 13%

Strongly Disagree
Disagree

Neither Agree Nor Disagree; 24%

Agree; 50%

Neither Agree Nor Disagree

Agree
Strongly Agree

Perceived Organizational Prestige

Strongly Disagree; 3%
Strongly Agree; 15%

Disagree; 11%

Strongly Disagree
Disagree

Neither Agree Nor Disagree; 26%

Neither Agree Nor Disagree

Agree

Agree; 44%

Strongly Agree

Organizational Identification

Strongly Disagree; 2%
Strongly Agree; 26%

Disagree; 7%
Neither Agree Nor Disagree; 19%

Strongly Disagree
Disagree
Neither Agree Nor Disagree
Agree
Strongly Agree

Agree; 46%

Turnover Intentions

Strongly Disagree; 2%
Strongly Agree; 19%

Disagree; 5%
Neither Agree Nor Disagree; 23%

Strongly Disagree
Disagree
Neither Agree Nor Disagree
Agree

Agree; 50%

Strongly Agree

Job Satisfaction

Strongly Disagree; 7%
Strongly Agree; 13%

Disagree; 16%

Strongly Disagree
Disagree
Neither Agree Nor Disagree

Agree; 45%

Neither Agree Nor Disagree; 18%

Agree
Strongly Agree

Readiness for Change

Strongly Disagree; 4%
Disagree; 5%
Strongly Agree; 22%
Neither Agree Nor Disagree; 13%

Strongly Disagree
Disagree
Neither Agree Nor Disagree
Agree
Strongly Agree

Agree; 56%

Pie chart according Gender

Perceived Organizational Prestige (Female)

Disagree; 11%

Agree; 60%

Neither Agree Nor Disagree; 29%

Disagree
Neither Agree Nor
Disagree
Agree

Perceived Organizational Prestige (Male)

Disagree; 16%

Agree; 59%

Neither Agree Nor Disagree; 25%

Disagree
Neither Agree Nor
Disagree
Agree

Perceived Organizational Support (Female)

Disagree; 16%
Disagree
Neither Agree Nor Disagree; 16%
Agree; 67%

Neither Agree Nor

Disagree
Agree

Perceived Organizational Support (Male)

Disagree; 18%
Disagree
Agree; 55%

Neither Agree Nor Disagree; 27%

Neither Agree Nor

Disagree
Agree

Organizational Identification (Male)

1%

24%

Disagree
Neither Agree Nor
Disagree

75%

Agree

Organizational Identification (Female)

Disagree; 1%
Neither Agree Nor Disagree; 24%

Agree; 75%

Disagree
Neither Agree Nor
Disagree
Agree

Turnover Intentions (Female)

Agree; 19%

Disagree; 31%

Neither Agree Nor Disagree; 50%

Disagree
Neither Agree Nor
Disagree
Agree

Turnover Intentions (Male)

Disagree

Agree; 27%
Disagree; 46%
Neither Agree Nor Disagree; 26%

Neither Agree Nor

Disagree
Agree

Job Satisfaction (Female)

Disagree; 8%
Neither Agree Nor Disagree; 27%
Agree; 65%

Disagree
Neither Agree Nor
Disagree
Agree

Job Satisfaction (Male)

Disagree; 30%

Disagree
Neither Agree Nor
Disagree

Agree; 56%
Neither Agree Nor Disagree; 14%

Agree

Readiness for Change (Female)

Disagree; 5%
Neither Agree Nor Disagree; 13%
Agree; 82%

Disagree
Neither Agree Nor
Disagree
Agree

Readiness for Change (Male)

Disagree; 10%
Neither Agree Nor Disagree; 14%

Agree; 76%

Disagree
Neither Agree Nor
Disagree
Agree