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05/05/
15
Social Media is
Consumer generated media.
Designed to be shared, sharing means
that it is easy to comment on, that it is
easy to send, there are no costs
associated with viewing the media and
last but not least it is always available.
Definition
identity,
conversations,
sharing,
presence,
relationships,
reputation, and
groups
Social Networking
Social Networking is the use of
communities to engage with others:
Facebook, MySpace, LinkedIn, Twitter.
Popular Social
Networking Sites
Social Networking
16 to 24 year olds
They have higher demands!!
Growing up online has shaped how
teens and young adults receive, process
and act on information.
Peer Endorsement
The vast majority of people report the
But Why?
The Internet is powerful because it
bridges distance at a low cost
Why do People
Contribute
According to Peter Kollock there are
Types of Social
Networkers
Alpha Socializers (a minority) people who
used sites in intense short bursts to flirt,
meet new people, and be entertained.
Attention Seekers (some) people who
craved attention and comments from others,
often by posting photos and customizing
their profiles.
Followers (many) people who joined sites
to keep up with what their peers were doing.
Types:Networkers
Faithfuls (many) people who typically used
social networking sites to rekindle old
friendships, often from school or university.
Functionals (a minority) people who
tended to be single-minded in using sites
for a particular purpose.
Source: Ofcom Social Networking Sites
research, September-October 2007
Types: Networkers
According to Amy Jo Kim there are five stages
of the community participation hierarchy:
1. Lurker or visitor: just observe
2. Novice: begin participating
3. Regular: have continue participation over a
period of time
Virtual Selves
Virtual Selves
Psychical aspects like race, sex,
appearance, and even disabilities are
not evident online
Privacy Concerns
Social networking sites provide privacy
options but users are generally unaware
or tend to ignore such concerns
Why do
Universities/Colleges
should invest in Social
Media?
Video Share/Stream
Youtube.edu
Ustream
FACEBOOK/ TWITTER
YOUTUBE
Highlight Videos
Interviews
Students projects
INSTAGRAM
Photo Collages
Criticism
Disparity
Trustworthiness
Concentration
Privacy
Effects on Interpersonal Relationships
Class Activity
Does SOCA need Social Media
Promotion?
What are Pros and cons?