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PLANNING
Definition:
Planning encompasses defining the
organizations objectives or goals,
establishing an overall strategy for
achieving those goals and developing a
comprehensive hierarchy of plans to
integrate and coordinate activities .
PLANNING
The Purpose of Planning:
Gives direction
Establishes coordination
Reduces uncertainty
Reduces overlapping / wasteful action
Establishes objectives or standards
Criticisms of Formal
Planning
Planning may create rigidity.
Plans cannot be developed for a
dynamic environment.
Formal plans cannot replace
intuition and creativity.
Planning focuses managers
attention on todays competition,
not on tomorrows survival
Formal planning reinforces success,
which may lead to failure
4
Planning Increases
Performance
Generally produces positive financial
results
Quality of the planning process and
the implementation efforts are
more important than the extent of
planning
Environmental change can strongly
affect the impact of planning
5
Types of Plans
FREQUENCY
BREADTH TIME FRAME SPECIFICITY
OF USE
Strategic
Long-term
Tactical
Short-term
Specific
Standing
Types of Plans
Strategic -- organization wide,
Types of Plans
Specific -- clearly defined
objectives
Clear
Specific Plans
Low
Objectives
Flexibility
General
Directional Plans
High
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Operational
Planning
First-level
Managers
10
Management By Objectives
(MBO)
What is MBO ?
11
Management By Objectives
Common MBO elements
Management By Objectives
Overall
Overall
Organizational
OrganizationalObjectives
Objectives
Divisional
Divisional
Objectives
Objectives
Departmental
Departmental
Objectives
Objectives
Individual
Individual
Objectives
Objectives
13
MBO Downside
Overly focussed on what is being
measured rather than final result
(quantity over quality)
Individual rather than team focus
Objectives become ceilings rather
than floors -- decreases further
motivation
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1.
1.
Identify
IdentifyCurrent
Current Mission
Mission
4.
4.
5.
5.
2.
2.
Analyze
Analyze
Resources
Resources
Analyze
Analyzethe
the
Environment
Environment
Strengths
Strengths&&
Weaknesses
Weaknesses
Opportunities
Opportunities
&&Threats
Threats
3.
3.
6.
6.
Reassess
ReassessOrganizations
OrganizationsMission
Mission
7.
7.
8.
8.
9.
9.
Formulate
FormulateStrategies
Strategies
Implement
Implement Strategies
Strategies
Evaluate
EvaluateResults
Results
The
Strategic
Management
Process
15
The Strategic
Management Process
Mission
The fundamental purpose of
an
organization
-the
definition of success
17
SWOT: Identifying
Organizational Opportunities
Organizations
Resources
Opportunities
in the
Environment
Organizations
Opportunities
18
Competitive
Strategies
Cost-leadership
Differentiation
Focus
19
Entrepreneur
Primary motivation
Corporate rewards
Independence
Time orientation
Short-term goals
Activity
Delegation
Direct involvement
Risk tendency
Low
Moderate
View toward
mistakes
Avoidance
Acceptance
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