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COURSE INSTRUCTORS
P R O F. ( D R . ) B A LVI N D E R S H U K L A
VICE CHANCELLOR, AMITY UNIVERSITY
PROF (DR.) MANOJ JOSHI
P R O F E S S O R O F S T R ATE G Y /
I N N O VAT I O N / E N T R E P R E N E U R S H I P
AMITY BUSINESS SCHOOL, LUCKNOW
Teaching Objectives
Suggested thinking(Case
Analysis)
Study the case carefully and explain the process by which the
existing founder manager of Linkwell was able to establish
and steer his enterprise.
Innovative practices in SMEs! Comment.
Study a similar enterprise that is engaged in manufacturing
technology products and construct its business model. Are
there any similarities in their operational frameworks?
Innovation
Innovation is thinking creatively about something that already exists
The world has always needed innovation. From the invention of the wheel to
the invention of the car, the telephone, the television, and the Internet, we are
benefited with the innovative spirit.
The three main factors for the need of innovation are: technology, the
expanding world, and more demanding customers.
Efficiency innovation
Evolutionary innovation
Revolutionary innovation
VISIONTEK offers innovative project- and product-based solutions with the
objective of consistently delivering innovative, high quality and cost effective
telecom and software products and services to its clients by applying best
practice project and program management techniques, methodologies and
skills. The innovative practices operate at both the product and service levels.
Organizational Structure
Business Idea
company focuses customization
It has a strong understanding of business across the country as well at the
international level.
It places emphasis on the importance of networking skills.
The strategy behind Visiontek is the corporate belief that, in order to ensure its
success in the competitive market, the product has to be need-based.
The products are available at a reasonable and competitive price.
The after sales service policy is supported by fair business practices and it has
integrated its service quality.
It has adhered to regular campaign to educate dealers
round the clock online services
reduced response time for deputing service engineers on demand, maintained
2% of free spares towards warranty, timely dispatch of spares to dealers, regular
service camps, customer meetings.
Mr. A. K. Prasad
Drivers to success
Examples of Innovation
Examples of Radical Innovation
Name of the
Org
Kind of Innovation
Name of the
Org
Kind of Innovation
Xerox
Gmail, bigdost
IBM
Social Network
Kodak
Camera
Apple
I phone
3M
Ola
Yahoo
Amazon
Online shopping
Telephone
Microsoft
Windows
Simulation
Games
Simulation Games
wikipedia
Wikipedia
Virgin
Intel
Pentium Chip
Cim Coin
Cimwave
NEST
Napster
PTP music
Hitachi
Air Conditioners