Supply Strategic Alliance

HP, Canon & FedEx

Arturo Guillen
Valeria Alvarado
Renzo Nuez

3,850 Gas stations in Per

979 in Lima and Callao

Gas Stations
Independent
Repsol, Primax, Petroperu y Pecsa
38%
62%

-65% of sells in fuels

-Primax is the leader of the
market with 24% of market
share.
- 127 stations owned and
200 franchise.

Strategic Alliance for

distribution
SHELL

Shell technology
partnership with
Ferrari is one of
the most
successful
partnerships in
the history of
motorsport first
level, where
success is
reflected in the
Shell Helix
lubricant
technology

PRIMAX

More than
267 gas
stations in
Per and
Ecuador and
more than
1,400
employees.
lubricants,
retain first
place in the
market with

Shell Helix

An important alliance that

brings together two
leading companies in the
Peruvian market has been
realized. The Primax
Group and SKBerg
Group signed an
agreement for five years,
so this brand use and
recommend Shell Helix
lubricants with 100%
synthetic technology.

Pennzoil

Pennzoil is a brand
with a broad portfolio
and technology
leadership. Pennzoil
has developed the
first synthetic motor
oil made from natural
gas, more purity that
are formulated with
oil.

Company profile

Vision

Offering the best digital

market experience , able to

Strengths

Weaknesses

motivate the interaction with

customers and ensure that
HP is the brand of choice
worldwide positioning
ourselves as market leaders.

Mision

Providing quality solutions,

through the initiative
and response of its

- Established position in
computer and printers.

- Well positioned for high

volume sales.

Opportunities
- Smartphones.

- Narrow category presence.

- Lack of products in high growth
categories.

Threats
- Price erosion in computers.

members, offering cutting

edge technologies and
value-added services to
ensure customer
Satisfaction.

- Laptop-Tablets hybrid.

- Shrinking demand in key

categories

Company profile

Vision

Providing technology consulting

services , the best advice and
the best solutions for the
customer at all times , based on
information flow systems (work-

Strengths
- High brand value.

- Third party peripheral support

Weaknesses
- Limited consumer product
range.
- Late entry into Compact system
cameras.

flow ) and communication,

through a personalized, friendly
service , supporting their
business development .

Mision

Opportunities

Threats

Being a leader in the

business market as a
preferred provider of information
Flow, combining a range of great
value and a distinctive style of
performance , customer
oriented by an ongoing
commitment to service
excellence.

- Affordable full-frame cameras.

- Mobile electronics interoperability.

- Geopolitical and macroeconomic.

- Digital convergence.

Company profile

Vision

FedEx is committed to its

employees, and the communities
it serves. In addition to corporate
philanthropy and willingness of
employees, FedEx has
developed strategic relationships
with charitable organizations that

Strengths
- Diversified business
operation.
- Strong brand name/image.
- Strong revenue growth.
- Large scale operations.

Weaknesses
- Relative small size
- Lower margin
- Less competitive ground
shipping
- Limited liquidity.

share these values.

Mision

Support and provide a valuable

benefit to communities with these
services and actively consolidate
this global reputation with the
strategic allocation to its people,
resources and network.

Opportunities
- Local competitors with less
competitive service or
products.
- Cooperative strategies in
foreign countries.

Threats
- Foreign exchange
- Intense competitors.
- Seasonality of the business.
- Economic slowdown in US
causing fewer purchases.

Companies alligment

Vision

Strengths Weaknesses

FedEx is committed to its

employees, and the communities

- Considered as a trusted brand,

value and quality
-Technological innovation
- Reduce logistical costs.
- Strong revenue growth.

it serves. In addition to corporate

philanthropy and willingness of
employees, FedEx has

- Relative small size

-Lower margin
- Limited liquidity.

developed strategic relationships

with charitable organizations that
share these values.

Opportunities

Mision

Support and provide a valuable

benefit to communities with these
services and actively consolidate
this global reputation with the
strategic allocation to its people,
resources and network.

- Atractive for investors

- Fedex is all over the world.
More volume sales in printers.

Threats
- New projects affect the environment
-Price increases by external factors
-New products
-New competitors
-Shrinking demand in key categories.

Stroi HP

Source : http://es.investing.com/equities/hewlett-pack-income-statement

Increse in 4%
Only in this sector

Stroi Fedex

Source : https://es.finance.yahoo.com/q/bs?s=FDX&annual

Stroi Cannon

Summary

Hp
Cannon
Fedex

2012
-12,650
157,647
42,680

2013
5,113
170,383
44,287

Projected
2014
5,318
177,198
46,058

Source : https://attachment.fbsbx.com/file_download.php?
id=622156187889265&eid=ASvDiKUtVC5RKnHCvo9dXe6jg0yL4kX99WjPRlpOhNcxtAQq

4%

MOUP

1.-Purpose of the
agreement

Hp and Canon will supply printers to FedEx at a lower price in comparison

to the other printers in the market. Offering not just a product, but also the
services of technical support and maintenance. Fedex will get lower costs
and the best quality in the market.

2.- Spirit of the alliance

They will seek to establish lines of collaborative innovation, continuous

improvement, and development of new products according to the needs of
Fedex clients in order to give a good supply to this segment.

Cannon will introduce their product in retail outlets Hp through logistics and
time (just in time) efficient for the benefit of both. This partnership will
increase the recognition of both companies in the international market, and
shops positioned as inclusive as they provide more products for most
needs.

3.- Keys Objectives and

responsibilities

Generate benefits in terms of profitability for both companies.

Increase the sales of HP by including their products.

Innovate the portfolio of Fedex

Meet the demand and increase the supply.

4.- Method for decision making

Managmente committee:
- Make sure that the comunication is good between the parties involved.
- Check what are the resources required.
- Measure the progress: Targets and milestones.
- Make decisions of strategic and operational matters.

Decisions to make

Quantity of the demand products.

Method of payment
Technical Support
Complains of employees (when the alliance is going)
Percentage of discount.
Delivery of the product.
Timing
Delivery dates.
Budget
Funding share (logistics)

Metrics: Sales, net income, units sold.

Supply Chain Director of Fedex & Director of the alliance

Managment committee

1 Dividends

and distribution
of new technology
Implement
the
anual plan
3
2 Development

4 Alliance

termination and dissolution

Approve
anual budget and plan
5
6 Define the scope of the alliance
7 Resources required
8 Technical Support
9 Quantity of the demand products.
Approve contracts with alliance parties(Partner
10 additions)
Sales manager of HP
11 Delivery

of the product.

12 Timing
13 Percentage

of discount.

1 Dividends and distribution

2 Development of new technology
3 Implement the anual plan

Alliance termination and dissolution

Approve anual budget and plan

6 Define the scope of the alliance
7 Resources required
8 Technical Support
5

Delegat
e

Keep
Informed

Consult
First

Decide
Jointly

& Sales
manager
of the alliance

Delega Keep
te
Informed

Consult
First

Sales
Net
income
Net
income
Sales

Managment
committee

Decide

Units Sold

Sales

Sales
Net

income

Ne income

Sales

Units sold

Sales

Units Sold

Decide
Jointly

Decide

Units
Sold
Sales
Sales
Net
income
Ne
income
Sales
Units sold
Sales

Logistical Manager of the alliance

Directors of the Alliance
Delegat
e

Keep
Informed

Consult
First

Decide
Jointly

termination and dissolution

anual budget and plan
Define
the
scope of the alliance
6
7 Resources required
8 Technical Support
9 Quantity of the demand products.
Approve contracts with alliance parties(Partner
10 additions)

Decide

Units Sold

Sales

Sales
Net

income

Ne income

Sales

Units sold

Sales

Units Sold

11 Delivery

Delegat
e

Directors of the Alliance

Keep
Consult
Decide
Informed
First
Jointly

Decide

Units Sold

Sales

Sales
Net

income

Ne income

Sales

Units sold

Sales

Units Sold

1 Dividends

and distribution
2 Development of new technology
3 Implement the anual plan
4 Alliance

5 Approve

Manager of solutions (HP & Canon)

of the product.

12 Timing
13 Percentage

of discount.

1 Dividends

and distribution
Development
of new technology
2
3 Implement the anual plan
4 Alliance

termination and dissolution

5 Approve anual budget and plan
6 Define the scope of the alliance
7 Resources required
8 Technical Support
9 Quantity of the demand products.
Approve contracts with alliance parties(Partner
10 additions)

Sales
Net
income
Net
income
Sales

Sales

5.-Resource commitments

HP and Canon will provide all printers for Fedex at a discounted

price, best quality and just-in-time delivery.
Fedex will sign exclusivity of printers supply with HP and Canon.
No financial resources are needed. (No bank credits).
Just-in-time agreement.

6.- Financial Philosophy

Fedex contribution

HP & Canon contribution

Exclusivity for Canon and HP

(Increase sales of Canon &
HP)
Reduces Canon and HP
inventory costs.
Just-in-time work.

Technological innovation
Maintenance of the pinters.
Just-in-time work.
Less time wasted.
Discounted prices for fedex.