BASIT

ABDUL
M14BBA015

Fashion

What is fashion?
Its what
designers
create for a
select
population
which later
becomes a
trend.

Why People Wear

Clothes?
Traditionally
clothes primarily
worn for
protection from
the environment,
for privacy and to
enhance beauty.

Why People Wear

Clothes?
Physical Needs
Protection
safety
Psychological
Needs
Identity

Why
Social
Clothing? Needs

Adornment

Affiliation
/ fitting in

Cultural
identity

standards

Good fashion=
Good design
A combination of:
Line
Shape
Color
Texture
Pattern

Fashion History

Where fashion began?

France considered the center of fashion for

almost 400 years from 1600s into the 1900s.

Especially in Paris.
In the 1600s, French royalty and wealthy
landowners employed their own dressmakers
and tailors.

A little history
1900s-1950s

US magazine Vogue in 1909 helped spread the

word in fashion
Manufactured fabrics, included nylon and rayon
Looser fitting, functional clothes, especially for
workforce
Long hair, Long hemlines, corsets, hats

 M.BASIT
M14BBA028

Cycle of fashion lasted

decades
In early traditional
cultures, styling of
clothes did not
change or if it
changed stayed
for a long period.

WHY DOES FASHION CHANGE?

Fashion change because people

change.
We always want something new.
Clothing change for practicable
reasons, for appropriateness for
the season, and for adaptation to
environment situation. In some
cases the popularity of fashion

Travel changed this

From Baghdad to
Moorish Spain;
Turkey to Middle
East and Central
Asia.

Fashion
Fashiondesign
design
Fashion design is the designing and creating of

new fashion trends.

The more unique your creations, the more
successful youll be.
Its a glamorous career with a lot of money to be
made.
Fashion designer can be described as the person
who got knowledge and skills in designing clothes
using all the materials such as fabrics and
designing it in any kind of styles and fashion.

KINDS OF FASHION

Haute Couture - French word meaning high

fashion. It means one-of-a-kind. These include

designers' original designs.
Ready to wear (Prt--Porter) - Term used to
describe mass produced garments. These
include designers' originals manufactured to a
certain number for department stores and
offered at lower prices.

Haute culture
Started after the French
Revolution (1789),
haute couture design
firms grew. French for
Fine Tailoring Highfashion, individually
designed, original,
handmade garments for
the elite, $2K-$40K.

 M.HAMZA BUTT
M14BBA082

fashion year
Two main seasons
Spring/Summer
Fall/Winter
Both require a different fashion look and a

new range of colors and fabric designs for the

time of year.
Light weight fabrics in summer
Color guidelines according to
Heavier fabrics in winter
seasons

Think clear, contrast and bold

colors.
Think soft, cool, slightly grayed
Fall colors.
Think bright, fresh and lively
Spring colors.
Think deep, dark and muted
Wintercolors.
Summer-

The plan...
Designers work a year in advance
In the spring, the studio works for the spring/summer of

the following year

Once a collection is finished, on to the next!

Research
Each collection is researched so that all the items in it

complement each other, will be in style, and have the

particular look for which the company is known for.

Predicting Trends
A designers most difficult task is forecasting what will be

in style for the coming years. To do this, they know the

past trends and look at repeats. They also purchase
HIGH priced trend magazines. Additionally they observe
what succeeded with customers in the past.

Womens liberation
Shorter hair, disbandoned Victorian era
clothes
Shorter skirts
Nylon (cheaper hosiery)
Corsets abandoned
Alternating long hem lines, narrow
shoulders and tightly fitted bodices with
long, full, or narrow skirts.

Fashion terminology

Designer Label
A cross between
couture and mass
market eg Donna
Karan, Yves St
Laurent, Gucci.

4 Fashion capitals
NEW YORK
Clean-cut & casual

PARIS
Chic and stylish
MILAN
Casual elegance

LONDON
Unorthodox clothes

Dior ,Chanel,
Yves Saint
Laurent

Calvin
Klein, Ralph
Lauren
Valentino, Milan Fair Vivienne Westwood

The brand
Every fashion hub and
then every fashion
house has an identity.
The collection has to
identify with the
brand/look and
complement each other.

Theme for Collection

Designer selects
theme, color,
type of fabric,
place, history,
event.

designing for
Collection
Designing builds of theme and includes number of
garments, to be done. From paper pattern to
muslin sample, adjustment, accurate pattern,
samples in fashion fabric and various colors in 3
month period.

UMAIS NAZEER MALIK

M14BBA031

Pakistani National Dress

Theshalwar kameezis
thenational dressof
Pakistanand is worn by
men and women in all
four provincesPunjab,
Sindh,Baluchistan,
Khyber Pakhtoonkhwa
andFATAin the
country and in
Azad Kashmir. Each
province has its own
style of wearing the
Shalwar
Qameez.Pakistanis
wairclothes range from
exquisite colors and
designs to the type of
fabric (silk,chiffon,
cotton, etc.).

Mens Clothing
Men all over Pakistan prefer shalwar
kameez with some additional
accessories which include Pakistani
Waistcoat,AchkanandSherwaniwith
the shalwar kameez or withChuridar
Pajama. Jinnah Cap also called
Karakul,Fezalso called Rumi Topi
andTaqiyah (cap)is used with
Shalwar Kameez.Khussais a popular
foot wear with shalwar kameez. Men
like to wear traditionalshawlsmade
ofPashminaor other warm materials
especially in Northern part of the
country.

Regional Clothing
In regional clothing, Balochi women
wear heavy embroided Shalwar
Kameez and Dupatta according to the
weather conditions. They wear
Kameez full of heavy Embroided
Shisha work. Sindhi costumes have
different styles of embroidery and
some women useAjrakas Dupatta.
these women also wearbanglesin
their traditional way. Punjabi women
prefer light embroidery on simple
Shalwar Kameez or Kurta. Traditional
Lacha and Bangles are also used.
Paranda is the special traditional,
colorful and unique Punjabi item
which is used to tie the hair. Pathan
women wear embroided Kameez with
a farak with a heavy Dupatta.
Kashmiri phiran style kameez has
heavy embroidary on the front neck

Religious Clothing
By women's
religious clothing
we mean the
dressing in which
they try to cover
all their body
parts except face
and hands while
going outside
from their
home.Mostly
women cover
their heads with
Dupatta or
Chadar in
outdoors but
religious women
prefer to wear
Scarf,Burqaor
Hijaband wear

 FALAK SHER
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Fashion show
Press and
buyers get
their first look
of the
collection at
the show.

fad
A fashion with a
sudden burst of
popularity or
novelty that
catches on.

style
Your own defining
form of dress that
may or may not
incorporate what is
the fashion trend.

classic

Stays in
fashion over
time.

design
A specific version
of a style.

trend
Movement of
fashion through
market and its
endurance in
popularity.

Fashion cycle

globalization
Democracy, media,
growth of middle class,
and spread to other
fashion centers made
fashion available to the
masses.

 AFZAL SAEED
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The Main Event

Calendar
January
Italian and French couture collections for

spring/summer in Paris and Rome

February
British, Italian, American and French designer

collections shown in London, Bologne,

Germany, and Paris
IMBEX (International Mens and Boys wear
exhibition in London, England)
International mens fashion week in Cologne,
Germany

March
British, Italian, American and French designer collections for

autumn/winter shown in London, Milan, New York and Paris.

Munich (Germany) Fashion Fair

April
Interestoff clothing, textiles trade fair held in Frankfurt,

Germany

May
International designer collections, in Tokyo
London mid-season fashion exhibition for autumn

June
Italian childrens wear collections held in Florence, Italy
Portex: Portugese ready-to-wear fashion fari for

Spring/Summer in Porto

July
French and Italian couture collections for

Autumn/Winter, Paris and Rome

Uomo Italia Mens wear shown in Florence

August
Future Fashions Scandinavia Fair held in

Copenhagen, Denmark
International mens fashion week and
international jeans fair in Cologne, Germany
Finnish fashion fair in Helsinki

September
British, French and American ready-to-wear

collections for Spring/Summer shown in London,

Paris, New York

October
British, French, American and Italian
designer collections for
Spring/Summer in London, Paris, New
York and Milan
Interestoff international textiles
and trade fair in Frankfurt, Germany
November
International designer collections,
Tokyo
December
Portex Portuguese ready-to-wear
fashion fair for Autumn/Winter, Porto

Fashion & media

Fashion trends are often sparked by

characters on popular TV shows , movies ,

that we might take ideas inspired from their
looks.

Fashion repeats itself

 Fashion
trends
repeat
every
20-30
years

Fashion Trend Cycle

Predicting the future

Designers have to predict what will be

in style, they look at past trends, what
worked and what else is going on in
environment to identify trends.

Fashion is a language witch tells a story

about the person who wears it .
Clothes create a wordless means of
communication that we all understand.