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Corporate Responsibility

Capability

Collaboration

Innovation

Impact

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Corporate Responsibility

Opening and
Sensitiveness to
Environment

5 BASICS OF CSR

Value
Creation

Knowledge / Authentic
Dialogue

Community
Sense
Decentralized Decision
Making

Long Term
Concideratio
n

Confidence / Win-Win

Innovation
Diversity / Creation /
Collaboration

Corporate Responsibility
Secondary
Stakeholders
Governments /
Regulatory Agencies

5 BASICS OF
CSR

Shareholders
Nongovernmental
Organisations

Employees

Politica
l
Action
Groups

Suppliers

Primary
Stakeholder
s

Unions

Corporate Responsibility

Management
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External
Stakeholders
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Employees
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Corporate Responsibility

Capability

Social Beneft

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Low

Internal Alignment

High

Corporate Responsibility

Corporate Responsibility
Conduct

Our People

Society

Environment

Conduct
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Our People
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Society
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Environment
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Corporate Responsibility

Corporate Social
Responsibility

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Text

Discreationary
Responsibility
Contribute to the community

Ethical Responsibility
Be Ethical. Do What is right

Legal Responsibility
Obey the Law

Economic Responsibility
Be Profitable

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Corporate Responsibility
Code of
Ethics

Strategic Plan,
Budget
Sustainable Report

Mission

Balanced
Scorecard
Example Text

Operational
Projects

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Values

Involvement of
Steakholders