Presentation Outline

• About Ankur PateL (Self Marketing is

DONE now)
• Web 2.0 & Future of Software Industry
• Some advice for Entrepreneurs
• Question & Answer
 Web 2.0 – Introduction
• Web 2.0, a phrase coined by O'Reilly Media in 2004,
refers to a perceived or proposed second generation of
Web-based services

• The last, compact definition of Web 2.0, according to

Tim O'Reilly is this one: Web 2.0 is the business
revolution in the computer industry caused by the move
to the internet as platform, and an attempt to understand
the rules for success on that new platform. Chief among
those rules is this: Build applications that harness
network effects to get better the more people use them."
 Web 2.0, the Participatory Web
• Web 1.0 Web 2.0
• Encyclopaedia Britannica Wikipedia
• News & Editorials Blogs
• Downloadable Movies YouTube
• Photo Albums Flickr
• Newspapers & TV User Generated Media
• Amazon Price and review sites
• WalMart eBay
• Online chat MySpace, Meebo
 Wikis
• Wikipedia (2001)
– More than 5 million articles
• About 1.5 million in English
– 229 languages,
– December 2005, about 27,000 authors made 5 or more edits
• About 4,000 people made 100+ edits

• Other Wikis
– Wikitravel.org - Travel wiki
– Egamia.com - Gaming wiki
– Katrinahelp.wiki wiki by people involved in post Katrina issues
– Many in-house projects to help create documentation,
particularly for software
 Key Principles of Web 2.0 -1
• the web as a platform
• data as the driving force
• network effects created by an
architecture of participation
• innovation in assembly of systems and
sites composed by pulling together
features from distributed, independent
developers (a kind of "open source"
development)
 4 Levels of Web 2.0 Applications
• Tim O'Reilly gave examples of levels in the hierarchy of Web 2.0-ness:

• Level 3 applications, the most "Web 2.0", which could only exist on the Internet,
deriving their power from the human connections and network effects Web 2.0 makes
possible, and growing in effectiveness the more people use them. O'Reilly gives as
examples: eBay, craigslist, Wikipedia, del.icio.us, Skype, dodgeball, and Adsense

• Level 2 applications, which can operate offline but which gain advantages from going
online. O'Reilly cited Flickr, which benefits from its shared photo-database and from
its community-generated tag database

• Level 1 applications, also available offline but which gain features online. O'Reilly
pointed to Writely (since 10 October 2006: Google Docs & Spreadsheets, offering
group-editing capability online) and iTunes (because of its music-store portion)

• Level 0 applications would work as well offline. O'Reilly gave the examples of
MapQuest, Yahoo! Local, and Google Maps. Mapping applications using
contributions from users to advantage can rank as level 2.
• non-web applications like email, instant-messaging clients and the telephone
“Web 1.0 was all about connecting people. It was an
interactive space, and I think Web 2.0 is of course a
piece of jargon, nobody even knows what it means.
If Web 2.0 for you is blogs and wikis, then that is people
to people. But that was what the Web was supposed to
be all along. And in fact, you know, this 'Web 2.0,' it
means using the standards which have been produced
by all these people working on Web 1.0.”

--Tim Berners-Lee, August 2006

 What is Web 2.0? (1/2)
• A marketing term, a buzzword, but moreover an
ATTITUDE
• Shifts the focus to the user of the information,
not the creator of the information
• Information moves “beyond” Web sites
• Information has properties and these properties
follow each other and find relationships
• Information comes to users as they move
around
 What is Web 2.0? (2/2)
• Information is broken up into “microcontent” units
that can be distributed over many domains
• Interaction is no longer limited to (X)HTML
• Users are able to control how information is
categorized and manipulated
• User agent becomes a “fat” rather than “thin” client
• Requires a new set of tools to aggregate and remix
microcontent in new and useful ways
 Properties of the “2.0
Generation”
• Low Barrier
• Self-Service
• Networked
• Cost-Effective
• Open
• Decentralized
 The Big Ideas in Web 2.0
1. Write semantic markup and scatter
microcontent (transition to XML)
2. Provide Web services (move away from place)
3. Shift to programming (separation of structure
and style)
4. Users contribute content and metadata (social
networks)
5. Rich user interfaces (users are in control)
6. Re-use of content (remixing when needed)
(Dion Hinchcliffe)
 Consider All the Ways That Users
Can Contribute Content
• People (not just Web sites) can/have become entities
on the Internet
• It’s not just people using data, but people developing
capabilities
• Users contribute to the content of Web sites
• Not to be confused with “user-centered” design
• More like collaborative authoring
• Not just with blogs, wikis, annotation, tagging, rating,
etc. (e.g., xFolk)
• Some of these tools “blend” into the background
 Rich User Interfaces
• Not just about Ajax, client-side scripting
• Goal: Make user feel that the interface is exclusively for
them
– Customized
– Directly manipulated
– Fast
• Problems
– Accessibility
– Security, privacy
 Content Re-use
• Started with Google Maps and Google Hacks
• Mashups draw on multiple data sources to
create rich Web applications
• Typically built on APIs and XML content
• Reduced development cost and increased user
satisfaction
• Numerous mashup toolkits
• Expected to hit maturation in 2 years (Gartner
Group)
 Evolution to an “Internet
Singularity”

(http://web2.wsj2.com/)