STRATEGIC

INITIATIVES UPDATE
Dale Stinton,
CEO

REALTOR eCommerce Network

(n/a)
Implementation began in 1999

eCommerce

2014 volume $700,000,000

3 million transactions/year
All major credit card companies
Conservative estimated annual
savings (3%) translates to $20mm
plus/year

Paid from Annual Dues $ -0-

SentriLock Buy-Back (SCI and

SUB)

SentriLock
Acquired 100% Ownership in 2011
Produced One Millionth Box in 2014
30% Market share (target was 15%)
Serving 305,000 Professionals in 286
Boards
SentriLock Financing & Credit
Union Financing available
Royalties & Sponsorships to NAR
$350,000

Commercial Partnership (SCI)

ePropertyData (ePD)

Now Known As
Xceligent
Merged with Xceligent in 2012
One Board Seat
Competitive National Commercial Listings
Platform
25,000 Commercial users in 46 markets
Commercial Search 430,000 listings

Paid from Annual Dues $ -0-

Domain Dominance (SCI)

Implementation began in 2006

Now Known As
Top Level Domains
.Launched October, 2014
.REALTOR 100,000+ Domains
Secured
.REALESTATE (tbd)
.MLS (tbd)
Paid from Annual Dues $ -0-

Credit Union (SCI)

Implementation began in 2007

Now Known As
REALTORS Federal Credit Union
(RFCU)
(A Division of Northwest Federal Credit Union)

345 State/Local Association Accounts

Membership Participation 12,000 mbrs
New Credit Card offered November, 2014
2014 Loans to REALTORS - $17.6m
2014 Loans to Brokers, Associations - $7.8m
2015 Royalties/Sponsorships to NAR $575,000

Paid from Annual Dues $ -0-

Membership System Alternative (SCI

and SUB)
Implementation began in 2011

Now Known As
RAMCO
Signed Contracts -132
Associations
Representing 243,000 Members
Annual Growth 25%/yr
Customer Support Satisfaction
Rating 94%
Paid from Annual Dues $ -0-

Consumer Outreach-Public
Relations (SCI)
Implementation began in 2009

Consumer Advertising Campaign/

HouseLogic / RET Radio
3.9 billion impressions annually
HouseLogic 1 million visits/mo,
350,000 Social Media Followers
RET Radio - 176 major markets, all 50
states
- 1.5 million listeners/mo
- 300,000 digital listeners/mo

Consumer Outreach Political

(SCI)
Implementation began in 2012

Now Known As
Consumer Outreach Campaign
3 billion emails/web ads annually to 75
million Home Owners
REALTOR Party Consumer Database
7.3mm Consumers (target was 10% of
homeowners)
Last Call-For-Action 150,000 members,
603,000 consumers

NewCo (Technology Venture) (SCI

and SUB)
Implementation began in 2009

Now Known As
Second Century Ventures (SCV)

Direct investment in 4 companies

23 REach (incubator) companies
Over 1,200 companies evaluated
Return on Investment 635%

Paid from Annual Dues $ -0-

National RE Gateway Information

(SCI and SUB)
Implementation began in 2010

Now Known As
REALTORS Property Resource
(RPR)
634 MLS / 882,000 Members
84% of all active Residential Listings
99% of Public Records/Tax
Assessment Data
Mobile APP surpassed 100,000
downloads
Usage ranges from 2% to over 40 %

TRANSLATING ALL
OF
THIS TO
THE BIG PICTURE

THE REALTOR
BRAND

3.6B 2005
5.0B 2015

30%

1980

50%

2013

90%

2014

MY MESSAGE TO YOU:
YOU ARE THE BEST
- DONT LET ANYONE
TELL
YOU DIFFERENT

One Ship Drives East And

Another Drives West With The
Self-Same Winds That Blow
Tis The Set Of The Sails
And Not The Gales
Which Tells Us The Way To Go.
David McCulloush The Wright
Brothers

8 Years Ago You Set

Our Sails
And We Took Many
Journeys
_______
We Now Ask You To
Set Those Sails Again!

Thank You