Advertising creativity

ADVERTISING: the activity of

attracting public attention to a
product or business; the business of
designing and writing advertisements
CREATIVITY: characterized by
originality and expressiveness;
imaginative; pertaining to the ability
to create

The word creation means All

created things products of
human intelligence, especially of
imaginative thought;"

advertising is itself communication

link between the product or
service and the consumer; hence,
between the producer and the
consumer. The media of course
would include newspapers and
magazines, radio, television,
posters and everything that can
be used to inform the customer
about the product or service

The essential elements of

creativity are
imagination
inventiveness
inspiration

Purpose of using creativity

in advertising
1.

To draw viewers attention

Ads must be Funny

clever

unique

exciting

2 . To create interest

3 . To attract viewers .

Creative team members

Radio Team:

Voice Talent
Announcers
Actors
Singers
Composers
& musicians
Recording Studios &
Engineers

Print Team Members:

Electronic pre-production
Art buyers
Photographers
Illustrators
Printers

Television Team Members:

Agency Producers
Production Houses
Art Directors
Creative directors
Actors
Editors and
Post Houses.

Brand as symbol
signature of the
company

Work to strengthen the identity

establish by the name.
Human brain interprets and
receives pictures easier than
words and symbols .
More memorable than words .
To create favorable impression

Symbols and logos

Brands and advertising use symbols

to communicate value because they
are often more powerful than words
alone. Theres a reason they say a
picture is worth a thousand words. In
brand advertising, its worth that
much and sometimes more,
especially brand logos.

Creating a logo isnt just about

making a cool little graphic. Its about
creating a symbol that represents the
essence of your brand image in a
compelling, memorable way. A way
that makes your brand seem superior
to the competition.

The right brand symbol is

immeasurably valuable to the
promotion of that brand. Yet, like with
everything else in brand marketing, it
takes a creative imagination to create
a symbol thats truly unique and
differentiates you from the
competition in the marketplace.

Types of logos

A logotype, or wordmark consists

of the company or product
name depicted in a unique style.
Strategies for creating unique or
original designs might include:
expressive typographytype forms
which have been altered or
manipulated to create visual interest
or impact.
unique letterformshand-lettered
or drawn characters.
accentssymbols or images
incorporated in a logotype.

2. Symbols
A symbol logo is a strong, simple image
which represents a company or
product. For symbols to be effective as
logos, they should:
be easily and quickly recognizable.
be memorable.
be designed in one color without
tints.
remain clear when reproduced in small
sizes.

3. Initials
Logo designs based on company
initials help the audience
remember the company name. In
order to be a memorable, initial
logos are made distinct or unique
by:
incorporating a symbol.
using a visual analogy.
being redrawn or altered in a
meaningful way.

4. Combinations
Logos which combine the strategies
listed above can contain more depth
of meaning and be more memorable.