Market Scoping and

Analysis of Financial
investments and
loans Products
Presented by:
Umesh.R. Yadav

Introduction to
company
IIFL (India Infoline Finance Ltd.) was founded in 1995 by
Mr. Nirmal Jain(Chairman and Managing Director) as an
independent business research and information provider.
It gradually evolved into a financial services solution
provider. IIFL has a network of 3000 business locations
spread over more than 500 cities and towns across India.
IIFL is listed on the Bombay Stock Exchange(BSE) and the
National_Stock_Exchange_of_India (NSE) for securities trading; with
MCX, NCDEX and DGCX for commodities trading; and with CDSL
and NSDL as depository participants.IIFL is registered as a
Category In merchant banker and is a SEBI registered portfolio
manager.
India Infoline (IIFL) group, is a brokerage firm dealing in retail
brokerage, institutional brokerage, consumer lending, institutional
lending, realty and wealth management.

IIFL have a presence

in:

Equities
Derivatives
Commodities
Insurance
Fixed deposits
Mutual fund
Asset Management
Wealth management
Loans

Products In Gold Loan Branch

Gold Loan
Housing Finance
Mutual Fund
Fixed Deposits
Insurance

Objective of Study
To study and analyzing the awareness level
of customers regarding different financial
investments and loan products.
To measure satisfaction level of customers
regarding different products.
The main objective of this project is to
understand what is gold loan, to study the
gold loan process at branch level.
To find out the competitive position of India
Infoline, and the ways and means to improve
on the service by India Infoline Finance
Limited.

Project Profile
I was allotted IIFL Vashi sec9, Branch
The branch at large deals with Gold Loan.
Have more than 900 customers. More than
40-50 customers daily visiting the branch
For enquiry, pledging the gold, interest
payment., etc.
Where I was give different role to perform
Such as:
Helping branch in there day to day operations.
To conduct market survey to know about the
awareness of customer regarding different financial
products through financial awareness survey form.
To conduct marketing activity with the help of staff.

Research Design
Type of design: Exploratory research design.
Sources of data: Primary data &
Secondary data.
Research Equipment: Questionnaire.
Sampling technique: Non probability
technique-convenience
sampling method.
Sample size: 100

Are you aware about concept of gold

loan?
Yes - 66%
No - 34

How many times in year you have emergency

requirement of money?
a) 0
b) 1
c) 2
d) 3
e) 4
f) 5
g) 6

05%
15%
35%
25%
12%
5%
3%

How do you manage when you require money?

Relatives
Friends
Loan
Savings

53
10
30
7

What according to you is the safest instrument of

Investment & Saving?
a)Banks Saving A/C
b)Insurance
c)Real Estate
d)Stocks & Shares

31%
7%
18%
9%

e)Fixed Deposit

19%

f)Post Office

16%

 Gold market shares

Muthoot finance
21.10%
Indian overseas bank 14.80%
Indian bank
11%
Mannapuram
7.40%
South indian bank 6%
Muthoot fincorp
5.90%
India Infoline Finance Ltd 3.75%

Findings
Among all the respondents 80% are aware about
different Financial services provided by IIFL and
remaining 20% are not aware about the same.
According to the survey most of the customers of
India Infoline ltd says that the rate of interest
charged by IIFL satisfactory.
Many people know the concept of gold loan in
spite of that they dont take Gold loan.
People want to invest their money in insurance,
Fixed deposits and mutual fund.
IIFL targets there gold loan customer for
investments.

Suggestions
Create awareness using mass media.
Provide the facility of free demonstrations for all.
Some promotional activities are required for the
awareness of the customer.
Improvement in schemes is required.
People at young age should be encouraged to
invest in Mutual fund as well as Insurance.