Phybridge PoLRE

Removing the IP Migration Barrier for Cisco Healthcare Customers

Steven Fair, EVP, Phybridge
Shawn Carrigan, CTG Developer Ecosystem / ISV Success, Cisco
Wayne Clary, WW Sales, Collaboration Partner Manager
March 2015

Introduction & Objectives

1. Who is Phybridge?
Leader in Power Over Long Reach Ethernet (PoLRE) switch technology
400,000+ users globally utilizing Phybridge PoLRE switches
Cisco Solutions+ partner orderable on GPL

2. Present how Phybridge removes IP migration barriers to

drive application and solution imperatives for your

customers.
3. Demonstrate how Phybridge provides you with a

differentiated offer to your customers.

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Healthcare Imperatives & Barrier to Entry

Imperative
Care at a Distance
Clinical Collaboration

IP Migration Risks /
Concerns
1. Infrastructure Cost
Cost of cabling & labor

2. Disruption Tolerance
24/7 environment - critical care

3. Additional Power Needs

Collaboration
Endpoints

Unified
Communications

Conferencing

Time

Money
Customer
Collaboration

IP Network Layer
What if this doesnt exist?

Cisco Collaboration
Offers and Solutions

Cisco Collaboration
Offers and Solutions

Infrastructure

Infrastructure
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Solving for Healthcare: Removing IP Migration

Imperative
Barrier
Remove IP Migration Barrier
Care at a Distance
Clinical Collaboration

1. Reduce Infrastructure Costs

2. No Business or Network Disruption
3. Power Enabled by Ethernet
4. Reach Imperative for Better ROI

Collaboration
Endpoints

Unified
Communications

Conferencing

Money
Customer
Collaboration

Phybridge PoLRE IP
Network
Copper Wire Network Layer

Time

Infrastructure

Cisco Collaboration
Offers and Solutions

Infrastructure

Cisco Collaboration
Offers and Solutions
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Old Digital Today

Digital
Phone
Wall Plate

110 block

RJ 11 Cable

Multi Par
Bundle

CAT3 Cable

Cross Connect Cable

New Cisco IP Tomorrow in Three Easy Steps

3
Cisco Router / CUCM

PhyLink

Deploy PhyLink & Cisco IP

Phones
110 block

Connect Existing
Wiring
Infrastructure

Phybridge POE Switch

Rack, Stack & Configure Switches

Cross Connect Cable

CAT3
Cable

RJ 11
Cable
RJ 45
Cable
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Accelerate Your Return on Investment

Desk Top
Convergence - Per
Port

Central
Convergence Per Port

ROI
Contributi Spend
on

ROI
Contributi
on

Customer Investment Requirements

Spend

LAN Assessment

$ 10

No

No

IDF Closets - Backup Power, Cooling, Power Source

$ 60

No

$ 10

No

Cable Run

$350

No

No

Services for Planning, Configuring, Deployment

$ 75

No

$ 20

No

PoE Switch Port

$ 50

Support
ROI

$125

Support
ROI

Total Infrastructure Spend & Cisco Wallet Share

$545

More $$

$155

Less $$

Surplus Budget Available for Additional Cisco Applications

Not Available

$390

Buy More Applications

Not Available

$390

Total Customer Spend

$545

Lower ROI $545

Invest More on Applications Driving a Better Return on Investment.

ROI Driver
Higher
ROI
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Highlight : New York Medical Center

Migrating to Cisco VoIP
Infrastructure requirements for one
building with over 1,300 phones was
too costly Staying Digital.
Introduced to Phybridge by consultant
Completed Proof of Concept and
determined that technology can greatly
reduce costs while moving to Cisco IP
voice
Savings of over $1 million realized
Increased Cisco Revenues by $1million.
Will continue using Phybridge
technology in future

After
After deploying
deploying the
the Phybridge
Phybridge
technology,
technology, II wished
wished II knew
knew
more
more about
about its
its capabilities
capabilities

because
because II would
would have
have used
used it
it
more!
more!
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What Your Colleagues Are Saying

Phybridge eliminates barriers to IP migration . . . .
Cisco has now completed their Collaboration Solutions Offering with the Phybridge
PoLRE switch. The Phybridge PoLRE switches eliminate infrastructure barriers for
customers looking to gain the benefit of Cisco Collaboration solutions.
Jedd Williams, Managing Director, Cisco Solution Sales, The Americas

Team- I just did a Phybridge POC yesterday with one of my healthcare customers
they were AMAZED with how it worked. We had a video phone running on a single
pair of analog Copper. This is definitely something you should be talking to old PBX
customers about.
Brent Foster, Cisco CSE
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Engaging With Phybridge

Visit Cisco Marketplace for All
Content
Product Overview, Battle Card
Data Sheet, Test Docs
Presentations
o
o
o
o

Value Proposition - Slide Deck/Video

Technology Overview - Slide Deck/Video
Customer Testimonial Video - NMSU
Calculator

Cisco Part Numbers

Julian Kennedy
Healthcare Lead
Julian.Kennedy@phybridge.com
North America
Jerry Lalic
Cisco Channel Manager
jlalic@cisco.com

24-Port PoLRE Switch with 24 PhyLink Adapters

SP-PHYBRIDGE-24

48-Port PoLRE Switch with 48 PhyLink Adapters

SP-PHYBRIDGE-48

Solution Detail Back Up

2013-2014 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

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Quick, Easy, Risk Free Migration to IP with Repeatable, Predictable

and Scalable Deployment Process Across All Locations.

Feature Rich
Hosted Voice

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PoLRE Switch Overview Ethernet & PoE over Single

Pair
PhyLink
MADE IN CANADA

24 Port Switch
48 Port Switch

Downlink Ports
Mgmt. & Console Ports
PowerWISE
500/1,000W power supply
Hot swappable
AC/DC Power Source
Power Sharing
Power Management

2 x 1GB Ethernet Ports

2 x 1GB Fiber Ports
Industry Leading Power
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