In the name of ALLAH, the most

GRACIOUS, the most MERCIFUL.

Murree Brewery

FINAL TERM PROJECT

Group

Bilal Ali

L13-5852

Waleed Naveed

Shamama Safdar

L13-4019

Shahid Sohail

L13-5841

M. Awais Zafar

L12-4218

Ashar Ijaz

L13-5940

L13-4143

Company Background

Murree Brewery is a Pakistan based company

Manufacturer of Pakistan made foreign liquor

Manufacturer of non alcoholic, fruit juices and energy drinks

Three divisions:

Liquor division

Tops division

Murree glass division

History

Established in 1860

Owned by the Bhandara Family

Between 1885 & 1890 company established

breweries in Rawalpindi and Quetta

Brewing was mostly transferred to the Rawalpindi brewery but

malting continued at Ghora Galli till the 1940s

History cont.

In 1959, it was taken over by the Government of Pakistan to

house the office of the President of Pakistan.

Tops Food and Beverages a division of the Company was

established in 1969.

The Hattar plant was installed in 1992.

A Tetra Pak packaging facility was added in 2001.

Product line
Murree Beer

Big Apple ,Lemon Malt

Murrees Classic Lager

Fruit Juices (Mango, Orange, Lychee

Murree Millennium

etc.)

Malt Whisky

Fruit squashes (Mango, Orange, Diet)

Vintage

Conserves (Jams, Jellies, Marmalade)

Malt 79

Vinegar (Malted & Plain)

Cindy

Tomato Ketchups

Products cont.

Environmental Factors
Affecting Organization

The sale of Alcoholic products is confined to Pakistan

Good quality Barley is not available in Pakistan.

Imported from Australia which results higher production costs,

Face aversion in the form of religious extremism.

Factors affecting demand

Warmer season results in high demand of Fruits juices, fruity

malts and other non-alcoholic drinks

Alcoholic beverages sales are influenced due to political,

seasonal or other types of external factors

Process Flow

Being a production business, the Brewery follows through the same

steps as any regular business which creates a finished product for
its customers

Raw Material: Sugar-cane, Barley, Fruits etc

Supplier: Shah Taj Industries (Barley, sugar-cane), Fruits locally

sourced through tenders

Manufacturer: Murree Brewery

Distributors: Hotels for Alcohol (Contractors for Non-Alcoholic)

Customers: Retailer

Consumers: End user

Process Flow

Process Flow of Acquiring Raw

Material

Advertising for
tender

Receiving
quotations
from the
suppliers

Examination
of the
quotations
quotations
(Procuremen
t dep.)

Short listing
and
and sample
sample
collection

Analysis
Analysis

Approval
Approval

Companys Strategy

Unique Selling Preposition

The companys vision

Our office is in the market

the Mission Statement

We the people of Murree Brewery Co. make

personal commitment to first understand our customers
requirement then to meet & exceed their expectations
through CARE, by performing the correct tasks on time and
every time through.

Strategy cont.

CARE is an acronym representative of the companys perception

towards its future, which stands for:

Continuous improvement

Alignment of our Mission & goals

Responsibility and respect of our jobs and each other

Educating one another

Qualifications

Certified ISO 9001(Quality Management System)

the Murree Brewery is working on obtaining its ISO

14001(Environmental Management System)

Analysis of Critical Departments

The following three systems are representative of the core

operations at the organization:

The production of beer

Procurement and storage of raw materials

Quality Administration

Production of Beer

Being the most sold product for the company, the production of
Beer is one of the most important subsystems in the whole
organization.

Beer brewing takes about a month to produce a batch from raw

ingredients to finished product.

Production of Beer (Process

Flow)
Barley
Barley

Store
Store

Malt
Malt House
House

Screening
Screening

Steeping
Steeping (24
(24 hrs)
hrs)

Mashing
Mashing (60-70C)
(60-70C)

Grinding
Grinding

Malt
Malt Formation
Formation

Killining
Killining (24
(24 hrs
hrs
@120C)
@120C)

Germination(5-7
Germination(5-7
days
days @15C)
@15C)

Boiling
Boiling (3hrs
(3hrs
@120C)
@120C)

Brew
Brew Formed
Formed
(@85C)
(@85C)

Chilling
Chilling of
of Brew
Brew
(@
8-10C)
(@ 8-10C)

Fermentation
Fermentation (6
(6
days
days @
@ 10-14C)
10-14C)

Maturation
Maturation

Market
Market

Filling
Filling

Filteration
Filteration

Procurement and Storage of

Raw Materials

Advertising for
tender
tender

Receiving
quotations
from
from the
the
suppliers

Examination
of the
quotations
(Procurement
dep.)

Short listing
and sample
collection

Analysis

Approval

Quality Administration

The Company decided as policy to concentrate on product

excellence

QUALITY COST

Murree Brewery incur a heavy cost to maintain the quality of its

products

a system of check and balance is conducted for every product

the produced products are compared with international (alcoholic)

products in terms of quality

Quality Administration cont.

BENCHMARKING

All the products of the company are compared to the competitor or

other related products

Non-alcoholic drinks products are compared to local market

Alcoholic drinks are benchmarked according to the international

market and standards

QUALITY FUNCTION
DEPLOYMENT

QUALITY FUNCTION DEPLOYMENT

cont.

Mouth feel: is the perception of body in the beer and is caused

by the residual proteins and dextrins in the beer.

Flavor: By far the most important and enjoyed element of

drinking a beer is its flavor.

Finish: (Also called after-taste.) The lingering sensation after a

beer has been swallowed is called the finish.

Bouquet:Hops alone determine the bouquet of a beer.

RECOMMENDATIONS

Updating the plant and equipment

Maintaining a common warehouse with its suppliers for raw

material and a common warehouse with its distributor for
finished goods

The company should update its performance measures

Front line employees should be provided with special training

programs and refresher courses

Questions?