Академический Документы
Профессиональный Документы
Культура Документы
Woes of Indian
Farmer
Yields are low
Information on Forward
linkages
Markets
Price Discovery
Consumer Behavior
Packaging , Grading
and standardization
Other Needs
Family Health and Education
Entertainment
Networking
Communicating with friends,
relatives and society
The Concept
The
concept
leverages
IFFCOs 40 years of deep
understanding
of
rural
issues. The idea is to make
use
of
IFFCOs
deep
extensive
reach
and
establish
a
low
cost
telecom
distribution
channel
through
the
network of cooperative
societies.
To accomplish the task
IFFCO tied up with Airtel to
build and offer a platform
for the farmers through the
cooperative
society
network.
Message Delivery
Helpline
The subscribers of Green SIM Card of IKSL have
the privilege of access to a dedicated Helpline
service, which has the potential to become a
rural lifeline through a 6 digit number 534351.
Farmers can get a solution to their problems,
queries by using this short code. Experienced
professionals are accessible on this helpline,
who provide solutions to farmers.
Where required, Subject Matter Experts (SMEs)
are taken on conference call to provide a
satisfactory resolution to queries.
PUSH : Voice
Based Information
PULL : Helpline
IFFCO Database,
Specialists Inputs,
Universities &
Research Institutions
MESSAGE PLANNING
D PROACTIVE
1.
CROP CALENDAR
2.
CROPPING PATTERN
3.
4.
5.
D
REACTIVE
1. HELPLINE QUERIES
2.
3.
GOVERNMENT ANNOUNCEMENT
4.
EVENTS
MESSAGE MIX
FOR EVERY
DAY IS
DETERMINED
Q.
?
A.
17.8 10 (15) 5
Focused Communities
To further improve the effectiveness of its
services, IKSL promotes Focused Communities /
Groups with common interest - such as Sheep
and Goat Rearing, Dairy, Fisheries, etc.
IKSL offers an opportunity to like-minded
Organizations to effectively communicate with
their farmer/customer base through IKSL Green
SIM card platform.
Here, the partner organization is empowered to
customize the content of 1 or 2 of the total 4
daily messages disseminated through Green SIM.
LEVEL
KUDARIMOTHI (KORPAL),
KARNATAKA
Problem :
FLOWER
CROP
FLOWERS
EVERYWATER
DAY FROM
L/LITRE
0.2 HA AREA & Rs.15000 AS
MONTHLY INCOME
RAJASTHAN
Village: DODASARA
Partnership
Collaborative initiatives are taken up in association with many like minded
institutions and organizations to ensure appropriate input for the farmers
and others living in our villages. Such Partnerships include field level
activities as well as content development & syndication activities. Some of
the strategic partnerships are:
. GSMA Foundation
Commonwealth Agricultural Bureaux International (CABI)
Prof M.S Swaminathan Research Foundation (MSSRF)
Commonwealth of Learning
Agricultural Universities / Institutions in India.
In addition, IKSL partners with several NGOs and institutions which are
committed to rural India.
Grameen Prayatan
Conclusion
An inclusive innovation is one which creates
products that can be accessed by all classes,
improving their productivity, and are not
restricted to the elite.
Different services like weather forecast for
farmers, Mandi prices, e-portal to help them to
enhance their production through scientific
inputs for the benefit of Farmers.
Further innovation in an enabling environment
can make substantial contributions to growth of
Agriculture Sector.
Today, India is
a leader in
using
technology to
empower
farmers, like
those I met
yesterday
who get free
updates on
market and
weather
Thank You