EXPORT

PROMOTION
SCHEME
Agricultural Products

Export Promotion Scheme

Incentiveprogramsdesignedto attract more firms into exporting.
Public policy measures which actually or potentially enhance
exporting activity.
Main Goal to prepare the
competition with the foreign rivals.

potential

industries

for

Thus, it promotes only the industries that have potential for

developing and competing with foreign rivals.
Offer help in
Productandmarket identification anddevelopment
Pre-shipment and post-shipmentfinancing
Training
Paymentguaranteeschemes
Trade fairs
Tradevisits
Foreignrepresentation, etc.

Export Promotion Council

Institution which aids in the development and promotion of
export trade in the country.
Main Functions
To provide commercially useful information
To offer professional advice to its members
To organize visits of delegations abroad
To organize participation in trade fairs, exhibitions, etc.
To promote interaction between government and exporting
community
To build and maintain statistical data on exports and imports

APEDA
Agricultural and Processed food products Export Development Authority
Established in December, 1985
Under Agricultural and Processed Food Products Export Development
Authority Act
Replaced Processed Food Export Promotion Council (PFEPC)
Products
Fruits, Vegetables and their Products.
Meat and Meat Products.
Poultry and Poultry Products.
Dairy Products.
Confectionery, Biscuits and Bakery Products.
Honey, Jaggery and Sugar Products.
Cocoa and its products, chocolates of all kinds.
Alcoholic and Non-Alcoholic Beverages.
Cereal and Cereal Products.
Groundnuts, Peanuts and Walnuts.
Pickles, Papads and Chutneys.
Guar Gum.
Floriculture and Floriculture Products
Herbal and Medicinal Plants

Website: www.apeda.gov.in

Agricultural Export Promotion

Schemes
Reward Scheme
VKGUY or Special Agriculture and Village Industry scheme

Financial Assistance
Infrastructure Development
Market Development (Yearly)
Quality Development (Yearly)
Transport Assistance

VKGUY
Vishesh Krishi and Gram Udyog Yojana
Aim
To promote exports of specified agricultural products Gram Udyog
products, forest based products.

Benefits
Duty credit scrips are granted @5% of FOB value of exports in free foreign
exchange.
3% in cases where exporter has also availed benefits of
Drawback at rates higher than 1%
Specific DEPB rate i.e. other than Miscellaneous Category Schedule
Advance Authorization or Duty Free Import Authorization import for inputs other
than catalysts, consumables and packing materials

Some specified flowers, fruits, vegetables and other products, are entitled
to an additional duty credit scrip equivalent to 2% of FOB value of exports
Status holders are entitled to Agricultural Infrastructure Incentive Scrip
(AIIS) = 10% FOB value of agricultural exports

Financial Assistance
Through Online application
Format available on APEDA website
Basic Requirements
APEDA RCMC (Registration Cum Membership Certificate)
Quotation / Proforma Invoice, etc.
Details of equipment, infrastructure, etc.
Cost estimate
Export performance for last 3 years
Projected exports for next 5 years
Previous month party returns

Infrastructure Development
Aim
To achieve higher quality in the final produce
To save post harvest wastages

Support in
Post harvest handling
Specialized cold storages like high humidity, controlled/modified
atmosphere
Mechanized grading, sorting
Package forming/sealing machine etc.

Infrastructure Development
Pattern of Assistance
Government or Public sector agency

Maximum 90% Grant-in-Aid by APEDA

10% from other Government or Public Sector agencies other than land

Registered Exporters
Transport Vehicles: 40% of the cost subject to a ceiling of INR 7.50 lakhs per vehicle per
beneficiary per annum (maximum 3 vehicles in the Plan Period)
For scheduled Products
Maximum of INR 75.00 lakhs per beneficiary per plan period
Includes
Intermediate storage shed - 40% of the cost of equipment subject to a ceiling of
INR 10.00 lakhs per beneficiary per Plan period.
Mechanized handling facilities - 40% of the cost of equipment subject to a ceiling
of INR 25.00 lakhs per beneficiary per Plan period.
Cable cars for banana and other crops - 40% of the cost subject to a ceiling of INR
75.00 lakhs per beneficiary per Plan period.
Vapour heat treatment, electronic beam processing or irradiation facilities 40% of the cost subject to a ceiling of INR 50.00 lakhs per beneficiary per Plan period.
Environment control system - 40% of the cost subject to a ceiling of INR 35.00
lakhs per beneficiary per Plan period.

Fresh & processed horticultural produce

Specialized storage facilities - 40% of the cost subject to a ceiling of INR 25.00 lakhs per
beneficiary per Plan period.

Market Development
Aim
Facilitates market access
To conduct feasibility studies
Export promotion events
Improved packaging promotion to access developed markets
Building a strong data base with market intelligence facilities
Brand building and publicity
Advertisement
Display
In-store promotion

Participation in major international food fairs

Market Development
Pattern of Assistance
Packaging Development
Development of packaging standards and design and Upgradation of already
developed packaging standards
100% APEDA scheme.
For use of packaging material as per standards and specifications developed
or adopted by APEDA
25% of the total cost of packaging material, subject to a ceiling of INR 5
lakh per beneficiary per annum.

Feasibility Studies, Surveys, Consultancy and Database Upgradation

Development and dissemination of market information
100% to be implemented by APEDA.
For conducting feasibility studies
50% of the total cost subject to a ceiling of INR 10.00 lakh per beneficiary
in accordance with MAI (Market Assistance Initiative) guidelines.

Market Development
Pattern of Assistance (Contd.)
Export Promotion and Market Development
Supply of material, samples, product literature, development of website,
advertisement etc. for publicity and market promotion for fairs/events
organized /sponsored by APEDA
100% to be implemented by APEDA.
Publicity and promotion through preparation of product literature, publicity
material, advertisement, film , generic publicity of APEDA scheduled products
by APEDA
100% to be implemented by APEDA.
Brand publicity through advertisement etc.
25 per cent of the total cost subject to a ceiling of INR 50.00 lakh in a year
on reimbursement basis subject to auditing of the accounts.
Not to be extended to an exporter beyond 3 consecutive years.
Export promotion by APEDA for undertaking activities like buyer-seller meet,
product
promotion,
exchange
of
delegations,
participation
in
exhibitions/fairs/events etc.
100% of the cost for APEDA

Quality Development
Aim
To create awareness about quality amongst the exporters
To encourage the food processing industry in adopting systems such
as ISO, HACCP, GAP, etc.
Monitoring plans for residues and contaminants in various products
helps in creating higher market acceptance in developed countries.
Capacity building through training, seminars/workshops etc.

Quality Development
Pattern of Assistance
Promotion of quality and quality control
Installing quality testing equipment
50% of the cost subject to a ceiling of INR 25 lakh per beneficiary per Plan
period.
Quality Management, Quality Assurance & Quality Control Systems
50% of the cost subject to a ceiling of INR 5 lakh per beneficiary for a
period of three years.
Activities related to standardization and quality control such as preparation of
quality assurance manuals, guidelines, etc.
100% by APEDA
Up-gradation of APEDA recognized labs for export testing
50% of the cost for private labs
75% for State Govt./ University lab
100% for the Central Government labs
ceiling of INR 75 lakh per Plan period

Quality Development
Pattern of Assistance (Contd.)
Capacity building and organisation management
Up-gradation of technical and managerial skills through spot training
100 per cent of cost of the program organized by APEDA subject to a ceiling of INR
1.50 lakhs per representative from various organizations.
100% for farmers from identified clusters for export oriented production.
Technical skill up-gradation of personnel of exporters
INR 20,000/- per personnel per residential training (not more than 5 personnel
from single organization per year) in a recognized training institutes.
Assistance will be limited to an average cost of INR 5,000/- per day per personnel.
100% for APEDA representative.
Organizing seminar/group activities
50% of the cost subject to a ceiling of INR 1.00 lakh for national seminar and INR
2.00 lakhs for international seminar.
International study tour sponsored or organized by APEDA
100% in case of APEDA sponsored activities only
Research & Development activities
100% by APEDA for R&D projects implemented through ICAR (Indian Council of
Agricultural Research) institutions
50% of cost subject to a ceiling of Rs 50 lakhs per project if conducted by
registered exporters.

Transport Assistance
Per shipment basis
One application per fortnight (2 in exceptional cases)
Both national and international

THANK YOU!