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PRESENTED BY
ASHIS DAS
MBAL-4004
Jr. MBA (ABM)
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FOOD PROCESSING
INDUSTRIES
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CONTENTS
Defination of food Processing
Introduction
Scope and Importance
Food Processing in India
New concept in FP
Location of food processing industries
Consumption
Status of food Industry
Processing, value addition
Research and Development
Exports
Government initiatives
SWOT Analysis
Case Study
Conclusion
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Introduction
The Indian food industry is poised for huge growth,
increasing its contribution in world food trade every year.
In India, food has become a high-profit industry by reason
of the scope it offers for value addition, particularly with
the food processing industry getting recognised as a highpriority area in this liberalised era.
Accounting for about 32 per cent of the country's total
food market, the food processing industry is one of the
largest industries in India and is ranked fifth in terms of
production, consumption, export and expected growth
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Continued
The total food production in India is likely to double in the
next 10 years with the country's domestic food market
estimated to reach US$ 258 billion by 2015.
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FOOD PROCESSING IN
INDIA
The ministry of food processing industries, set
up in 1988,is the nodal agency in India
responsible for developing the food processing
industry. For the government of India ,the food
processing industry is a priority sector thus
ensuring that policies support investment and
attract more F.D.I.
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NEW CONCEPT
MEGA FOOD PARK-17 NEW MEGA
FOOD PARK IN INDIA DATED ON 24TH
MARCH 2015.
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12
13
14
Source:- http://www.mofpi.nic.in
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Consumption of
Processed foods
It includes packaged foods, soft drinks,
alcoholic beverages etc.
This segment consists of bakery foods,
chips, meat, fish, namkeens and other
processed foods growing at 5.7 per cent
annum
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Ready-to-eat foods
Ready-to-eat food are foods you don't
need to cook food that has already been
cooked. You store these on your pantry
shelf, or in the refrigerator or freezer, until
you are ready to use them.
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Dairy products; 5%
Grain mill products; 11%
Beverages; 20%
source: www.apeda.in
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19
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VALUE ADDITION
BREAD PRODUCTION:
Bread is an important ready to eat food
product which is becoming increasingly
popular amongst the Indian population. It is
intermediate moisture food, work as a
energy food and used as breakfast food
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CONVECTIONAL FOODS
CHIKKI / NUTRA CHIKKI
Chikki is a ready to eat traditional sweet
snack consumed by all sections of
population in India. It provides protein,
carbohydrates and fats. Currently, the
demand for functional foods is increasing at
fast pace.
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BEVERAGE PRODUCTS
Lime/lemon flavour blend for soft drink
manufacture
Cola flavour concentrate
Fruit squashes and syrups
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India is the worlds 2nd largest producer of fruits & vegetables (next
only to China)
Main fruits produced in India are Mango, Banana, Citrus, Guava &
Apple ; these account for almost 75 80% of total fruit production
The country produces around 140 Mn. tones of fruits & vegetables
p.a. & accounts for about 10 % of the global production in fruits &
about 13.7 % of global production in vegetables
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% Processed*
Malaysia 83
South Africa 80
Philippines 78
Thailand 72
Brazil 70
USA 65
India 2 - 3
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No. of Units
124
56
55
48
41
36
21
27
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29
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Research Departments of
CFTRI
Meat and marine sciences
Fruits and vegetables processing
Food packaging
Food engineering
Food microbiology
Protein chemistry and technology
Fermentation technology etc,
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Products
Value in Rs.
Crore
In 2011
Value in Rs.
Crore
In 2012
4436.77
4748.91
Processed F & V
3062.12
3429.38
Animal foods
12,286.12
16,137.71
18,313.75
35,475.91
Cereals
23,637.19
41,075.25
Source:-www.mofpi.nic.in
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33
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Government Initiatives
The government has allocated Rs 180 crore (US$ 29.24 million) to
various States/Union Territories (UTs) during FY15 for the schemes of
National Mission on Food Processing (NMFP) including that of scheme
of Technology upgradation/Establishment/Modernisation of food
processing industries.
The General Council for National Food Security Mission (NSFM) has
approved Rs 2,100 crore (US$ 341.24 million) for the scheme in FY15,
which will focus to improve the production of oilseeds and pulses.
The MoFPI is exploring the potential and possibility of developing agro
processing clusters in smaller areas of 25-30 acres. A national
consultation was organised by the Ministry on 'Development of Agro
Processing Clusters' in Delhi on August 8, 2014.
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Continued
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SWOT ANALYSIS
STRENTH
WEAKNESS
Abundant availability of raw
material
Priority sector status for agroprocessing given by the central
Government
Vast network of manufacturing
facilities all over the country
Vast domestic market
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OPPURTUNITIES
Large crop and material base
offering a vast potential for
agro processing activities
Setting of SEZ/AEZ and food
parks for providing added
incentive to develop
greenfield projects
Rising income levels and
changing consumption
patterns
Favourable demographic
profile and changing lifestyles
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THRETS
Affordability and cultural
preferences of fresh food
High inventory carrying
cost
High taxation
High packaging cost
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CASE STUDY
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About Nestl
Nestl isthe world's leading Nutrition, Health and
Wellness company. Missionof "Good Food, Good
Life"is to provide consumers with the best
tasting, most nutritious choices in a wide range of
food and beverages
TheCompanywas founded in1866 by Henri
Nestl in Vevey, Switzerland, where headquarters
are still located today. Employ around 2,80,000
people
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VISION STATEMENT
To be a leading, competitive,
Nutrition, Health and Wellness
Company delivering improved
shareholder value by being a
preferred corporate citizen, preferred
employer, preferred supplier selling
preferred products.
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HEAD OFFICE
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Nestls Presence In
India
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Nestls Presence In
India
Nestl India set up its first manufacturing
facility at Moga (Punjab) in 1961 followed
by
its
manufacturing
facilities
at
Choladi(Tamil Nadu), in 1967; Nanjangud
(Karnataka), in 1989; Samalkha (Haryana),
in 1993; Ponda and Bicholim (Goa), in 1995
and 1997, respectively; and Panthnagar
(Uttarakhand),in 2006. In 2012, Nestle
India set up its 8th manufacturing facility
at Tahliwal (Himachal Pradesh).
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Brands of Nestl
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Marketing Strategy
As the function driving brandbuilding efforts, Marketing is right at
the heart of what Nestle do. Indeed,
Brand Building the Nestl Way is a
distinctive process that sets
marketing function apart in the
industry from both a commercial
and a career point of view.
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Turnover of Nestl
Sales ofCHF92.2 billion, +2.7%
4.6% organic growth, 3.1% real internal growth
Trading operating profit margin up 20 basis
points to 15.2%, up 40 basis points in constant
currencies
Underlying earnings per share up 11.0% in
constant currencies
Strong operating cash flow atCHF15.0 billion
Proposed dividend increased toCHF2.15 per
share
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Corporate social
Responsibility
Health and Nutrition
Education and Manpower development
Community development
Environmental protection and Preservation
Rural development in Philippines
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SWOT ANALYSIS
Strengths
Unmatched product
and brand portfolio
R&D capabilities
Distribution channels
and geographic
presence
Competency in mergers
and acquisitions
Brand reputation
valued at $7 billion
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Weaknesses
Inability to provide
consistent quality
in food products
Weak
implementation of
CSR
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Opportunities
Increasing demand
for healthier food
products
Acquiring startups
specializing in
producing wellbeing products
Establishing new
joint ventures
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Threats
Food
contamination
Trend towards
healthy eating
Growth of private
labels
Rising raw food
prices
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CONCLUSION
I recognize that there are a number of
constraints both in the forward and
backward linkages in the sector. But if
we can get our act together, as we
must, India can emerge as a leader in
the global food processing industry.
(Dr. Manmohan Singh, Former Prime
Minister)
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REFERENCE
www.ediindia.in
www.apeda.in
http://www.cifti.org
http://www.mofpi.nic.in
http://www.nestle.in
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