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Executive Summary
Bi terzi: a new generation tailormade tailoring service!
Focuses on customers all tailoring needs
omniwhere
A Young, dynamic & premium brand
What we offer
Premium
tailoring service
High quality tailors we have verified
Tailoring services that come to you
On site modifications and delivery
Network of tailors to choose from
Rating and feedback system
Mobile access via app
phone call
Website is not mobile
friendly
Is based on one tailor
based in ekmeky
Only value added
content is a glossary of
tailoring terms
Key Partners
Tailors
Cargo agencies
Users
Banks and Assistant
services companies
App based payment
system
Singer
Key Activities
Solves the problem of
having to constantly
revisit a tailor even for
minor adjustments
Creates a network and
platform of high quality,
verified, trustable tailors
Good, fast end to end
tailoring services
Specially selected tailors
giving tailor services
Providing tailor or courier
options
Key Resources
License
Servers
Webspace
Connection
Brand Name
Domain name
Revenue Streams
Apps
Value Propositions
Customers
High perfomance product for premium
Tailored offering and solutions
Limited selections: Premium tailors in istanbul
Time and Energy Saving
Risk is reduced with verified, dependable tailors
Fixed price of service
Tailors
Membership to an exclusive network of tailors
Access to a brand new light weight sewing machine
Access to new customers
Service of web and app channel to other COs
Customer Relationships
High touch long term relationships
Dedicated customer service
Personal assistance
Online help (Telephone, Email, Online, Through app,
Whatsapp)
Strong interest in customer feedback
Customer Segments
Niche market
Individuals willing to a premium to save time and energy
People who need tailoring for their own outfits
Parents who need tailoring for their kids outfits
Young professionals who just do not have time
Anyone willing to pay a premium in order not to carry clothes, get
measured and then pick up again a few days later . . .
Key Resources
License
Servers
Webspace
Connection
Brand Name
Domain name
Revenue Streams
Apps
Channels
Selling channels
The Internet
App
Corp. engagement
CHANNEL PHASES
Awareness (Fashion magazines, Adwords, Webrazzi,
Word of mouth)
Evaluation (Availability through all social media
channels for Q&A, FAQ on app and website ,User reviews
,Step by step guide)
Purchase (App, Online, Direct Sales, Whole Sales)
Delivery (Physical, in person with cargo courier)
After sales (In app review, over the phone evaluation
Market Analysis
More
Key partners
Tailors
- interviewed and
selected
Cargo Agencies
Users
Banks and Assistant
services companies
App based payment
system
Singer
Key Activities
Value Proposition
Customers
Risk is reduced with verified, dependable tailors
Solving the need to carry clothes, get them tailored and pick
them up again
For tailor made clothes, solves the need to constantly revisit
Time and Energy Saving
Tailored offering and solutions
Limited selections: Premium tailors in istanbul
High perfomance product for premium
Tailors
Membership to an exclusive network of tailors
Access to a brand new light weight sewing machine
Access to new customers
Customer Relationships
Dedicated customer service
All channel communication
Telephone
Email
Online
Through app
Whatsapp
Channels 1
Awareness
Fashion magazines
Adwords
Webrazzi
Word of mouth
Evaluation
Availability through all social media channels for
Q&A
FAQ on app and website
User reviews
Step by step guide
Channels 2
Purchase
App
Online
Delivery
Physical, in person
After
Sales
In app review
Over the phone evaluation with first
customers
Customer Segment
Niche
market
Individuals willing to a premium to save time
and energy
People who need tailoring for their own outfits
Parents who need tailoring for their kids outfits
Young professionals who just do not have time
Anyone willing to pay a premium in order not
to carry clothes, get measured and then pick
up again a few days later . . .
Revenue stream 1
Commission
i.e. For a transaction of 100TL, BiTerzi will receive 30TL and the
Membership
Revenue stream 2
Cooperation
fee
transaction
15% Membership fee
5% Advertisements
P&L
DOGUKAN
Cash Flow
DOGUKAN
Thank you