Академический Документы
Профессиональный Документы
Культура Документы
Feasibility Analysis
Too complex technology, too long to develop, new technology took over, line
of sight to satellite, large phone, low battery power
Concept Statement
One page description of a business (not just the offering) that includes
Product/Service Feasibility
Industry/Market Feasibility
Organizational Feasibility
Financial Feasibility
Product/Service Feasibility
Concept testing
2.
Usability testing
Iterative process that involves creating a physical prototype (basic, elaborate, or hybrid prototypes) and
giving it to users, measuring usage results, and making modifications as necessary
Example: http://scholar.google.com
Feasibility Analysis
2.
3.
Feasibility Analysis
Management prowess: must evaluate the ability of the management team to determine
if the firm has or is able to recruit human resources with the required areas of expertise
2.
Likelihood of attaining IP
Purpose:
Have relevant others (e.g., investors, target market members, suppliers, R&D
experts, etc.) provide feedback as to their perceived potential of the business
based on their area(s) of expertise
Ideally a random, representative, sample of the target market would provide feedback
about the offerings
Can show the representation and solicit feedback via survey, focus group, interviews
(see next three slides)
For the class assignment, required to show prospective users or other relevant
network partners (at least 5) your Concept Statement, and solicit their feedback via
a survey, focus group, or interviews
Discuss the method used to solicit feedback (e.g., survey, focus group, or interview(s))
Discuss the feedback received (e.g., if focus groups or interviews were used, what are
some transcribed quotes of feedback? What are the tabulated results/quoted comments
provided on surveys if used?) and any concept changes made
Before
After
Before
After
Before
After
2.
3.
Note: The offering may address more than one of these. If it does, discuss all applicable
To find this information, study industry and firm publications and discuss these
issues with potential users
Hint: You will likely be able gather some of this information during the concept test
Determine and study who the ventures customers are and what their needs are
Based on your initial conceptions of who the TC are, construct a survey so you can
develop a more detailed understanding of their profile (e.g., demographic data,
socioeconomic data, etc.)
Assess the TCs perceptions of the offering, their purchase intentions, and any
suggestions for changes to the offering(s)
If the offering(s) need to be changed to address the TCs needs, discuss modifications
If your initial conception of who the TC are was off, determine a more appropriate TC
and assess their perceptions of the offering(s).
Where possible, use a random selection procedure to gain the most accurate and generalizable
information regarding the TC and their preferences
Google Scholar
American Inventor
Gym class exercise mat
Was it easy to use? Was anything frustrating? Would other features make the
offering more desirable?
Are there any complementary offerings that might enhance the initial offering?
For class project, if cannot conduct an actual usability test, describe what
you would do to conduct one and what you would expect to learn
Patents
Copyrights
Trademarks
Second-mover advantages may occur where imitators can duplicate the first movers
patentsresearch shows imitators can do this for 65% of the cost of the first-mover
If you cannot gain a first- or second-mover advantage, will that hurt you?