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Economics
Chapter 9: Kay and Edwards
Agenda
Opportunity Cost
Long Versus Short-Run
Cost Concepts
Revenue Concepts
Production Rules in Short and
Long-Run
Size in Long-Run
2
Opportunity Costs
Types of Costs
Variable Costs
Fixed Costs
Sunk Costs
Cost Concepts
Marginal Costs
TC/Y
TVC/Y
Graphical Representation
of Cost Concepts
$
TC
TVC
TFC
12
Graphical Representation
of Cost Concepts Cont.
$
MC
ATC
AVC
AFC
13
Notes on Costs
Why?
TFC
TVC
TC
10
10
1000
2000
16
30
100
0
1600
20
48
22
65
26
81
32
96
40
108
50
116
62
120
76
117
100
0
100
0
100
0
100
0
100
0
AFC
AVC
ATC
MC
100
100
200
2600
33.33
53.33
86.67
30
2000
3000
20.83
41.67
62.50
22.22
2200
3200
15.38
33.85
49.23
11.76
2600
3600
12.35
32.10
45.45
25
3200
4200
10.42
33.33
43.75
40
4000
5000
9.26
37.04
46.30
66.67
5000
6000
8.62
43.10
51.72
125
6200
7200
8.33
51.67
60.00
300
7600
8600
8.55
64.96
73.51
-466.67
15
Revenue Concepts
Maximize output.
Utility maximization of the manager.
Profit maximization.
17
Why?
21
Profi
t
MC
MR = py
ATC
ATC
AVC
AFC
Yprofit
23
Loss Minimizing
Graphically
$
MC
Loss
ATC
ATC
AVC
MR =
py
AFC
Yloss
24
Shutdown Decision
Graphically
$
If we did not
produce: loss = B
MC
Loss = A + B
ATC
ATC
B
MR =
py
AVC
AFC
Yloss
25
27
29
30
Economies of Size
33