Louis Vuitton

The Strongest Brand

INTRODUCTION
Louis Vuitton Malletier, commonly referred to
asLouis Vuittonor shortened toLV.
LV is a French fashion house founded in 1854 by
Louis Vuitton.
The label's LVmonogramappears on most of its
products, ranging from luxury trunks and
leather goods to ready-to-wear, shoes, watches,
jewelery, accessories, sunglasses and books.
Louis Vuitton is one of the world's leading
international fashion houses.

HISTORY
The Louis Vuitton label was founded by
Vuitton in 1854 on Rue Neuve des
Capucines in Paris, France.
In 1892, Louis Vuitton died, and the
company's management passed to his son.
By 1913, the Louis Vuitton Building opened
on the Champs-Elysees. It was the largest
travel-goods store in the world at the
time.

COLLECTIONS
CAPUCINES HANDBAG COLLECTION
V LINE: EXPLORING MOVEMENT (The
new leather collection)
V COLLECTION (A fashion jewellery
collection)
Summer 2015 collection i) above the
sea collectrion V ii) Below the sea
collection Ramage.

CAPUCINES HANDBAG
COLLECTION

V LINE: EXPLORING MOVEMENT

(The new leather collection)

V COLLECTION
(A fashion jewellery collection)

Summer 2015 collection

i) above the sea collectrion V

ii) Below the sea collection

Ramage.

MARKET EVALUATION
The brand's popularity is supported by a
combination of technique and craftsmanship.
Technique is the traditional work of the artisan,
while craftsmanship is the in artistic sense of
the team of top collaborative designers.
The Louis Vuitton strategy rests firmly on
tradition backed by technique.
Louis Vuitton innovated a method of selling
that amounts to "controlling Place" and "not
using channels that cannot be controlled."

CONCLUSION