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P R E PAR E D B Y;
N O R S YAZ AN A B I N T I
S

NOR'AZMI

224174

P U VAN A A/ P U L AG AN ATH AN
227846
N O R F ATI H A H B T L A H
228101

CONNECTING MARKETING CHANNELS

A hotel channels will become further connected, and


content will be accessed along a broad spectrum of
demand generation channels.
Each individual marketing channel should be able to
stand alone AND be part of the overall marketing
strategy.
The key to success is to spread your influence and
using them appropriately.

SUSTAINABILITY AND RESOURCE


CONSTRAINTS
Eco-friendly practices are becoming the norm, and
most hotels must have an attractive "green policy",
as travelers expect hotels to have some type of
environmental program in place, while few are still
willing to pay more for eco-features.
Global warming and energy use are affecting how we
consume and live on a societal scale.
Renewable energy resource and innovative projects
will shape the future of resource use.

MOBILE PAYMENT
The buzzword for 2015 is definitely mobile, as the average
traveler and event planner is relying more and more on
mobile technology for everyday tasks.
It has led to mobile search and mobile revenues claiming
a double digit percentage of total online travel activity.
However, one area that has been lagging in widespread
application is the acceptance of mobile payment
options.

USE OF VISUAL MEDIA

USE VIDEO AND PHOTO TO SHOW TO


CUSTOMER

GUEST KNOW WHAT THEY EXPECTED

INCREASE THE QUALITY


EXPERIENCE BY THE CUSTOMER
Tourist does not only want place to stay but the quality experience
From that stay
quality experience from guest become hotel trend and increase
the hotel profit

OFFERING GOOD QUALITY FOOD


With growing culture ,food become a high demand for traveller
Dining Experience that the customer had can reaching higher
level of customer service

E V E RY T H I N G O N L I N E
*T

HE MOST SIGNIFICANT DEVELOPMENT


IN 2015 IS GOING TO BE THE
INCREASED USE OF INT ERNET,
PARTICULARLY SOCIAL MEDIA, AND
T ECHNO LO GY.
*HOTELS NEED TO POINT OUT THE
L O C A L ATT R A C T I O N S AN D E V O LVE F R O M
ACCOMMODATION PROVIDERS TO
TOURISM PROMOTERS IN ONLINE.
*THEY MUST OPTIMIZE THEIR ONLINE
ASSET S TO BE FOUND EASILY ONLINE.
*PRESENCE ON SOCIAL MEDIA
PLATFORMS
*PRESENCE ON META-SEARCH ENGINES
AND OTAS

GOING MOBILE
* The modern day travellers can compare rates and
amenities offered by hundreds of properties.
* Mobile bookings also facilitate the urge of the modern
day consumers for instant access to information and
unplanned travel.
* Hotels are also using mobile devices to enhance the
guest experience during the stay.
* Hotels need to develop mobile-friendly websites and
booking engines

HEALTHY HOLIDAY
* There is a marked rise in concern regarding health in
India.
* 2015 should bring with it a wave of health conscious
travellers.
* The health-mania is sure to affect the hotels and they
need to be ready to cater to them.
* Organize health-focused events and incorporate
healthy menu items to cover your entire guest base.

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