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About us

FarmHarvest was germinated in year 2011 with an aspiration to create a high standard of living for
farmers and to provide high quality fresh sweet corn to discerning food lovers.

Objective :
The core philosophy of the company is to provide healthy and nutritional farm products, both
fresh & processed, by developing entrepreneurs and closely working with farming community by
providing them updated technologies.
Vision :

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Mr. KMS RajeshKumar
He is passionate about growing the
agriculture sector in India by empowering
the
farmer/agriculturist
via
latest
techniques and processes and delivering
high quality and healthy produce to the end
consumer. He has attended a Management
course
on
Agri-Business
in
Cornell
University & he is the recipient of the 2012
Kleckner
Trade
and
Technology
Advancement Award.
Mr.Babu Rajagopalan (Advisory Body)
A first generation entrepreneur who started
a proprietary SAP Business consulting firm
called "Entegrate Solutions" in 2001. Later,
he founded Enteg Infotech, a SAP Services
Company. Starting off with a limited
number of offerings, he steered and
nurtured the company to be a 400 person
strong consulting and delivery organization
providing cutting edge SAP solutions across

Team
Mrs.Rajeswari :
She is the power which transforms
RajeshKumars dreams into reality. She
started her career as an HR Manager and
groomed young bloods in the organization
into
aspiring
dynamic
personalities.
Gradually she molded Men, Machines &
Methods, which in turn made everyone
march towards our Vision

Sri Jayashree Food Products


Farming:
Backend is always an issue area to many
agro companies . With direct contact with
the farmers and educating them with
skilled techniques in farming, harvesting
etc., SJFP has a very strong farm base.
Processing :
Fresh sweetcorn has shelf life of 2 to 3
days. With latest technologies it has been
extended upto an year.
Marketing:
In front-end, educating customers about
sweetcorn is used to be a tough task. In
order to over come that, we had set up
vending kiosks to make the products
available to end-customers, But now this

Issues /
Solutions

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Concept / Product / Technology Overview
SJFP is principally engaged in farming, processing
and retailing of sweet corn
SJFP works with more than 1,500 small farmers
providing immense opportunities and easy access to
benefit from better technology, higher yields and
increased source of income and comfortable
livelihood.
SJFP has the state of the art Manufacturing facility,
where in the fresh produce are processed in a clean
and hygienic temperature controlled environment
SJFP works holistically with the farmers from
distributing Seeds to harvesting Corn, so that the
Fresh produce is procured with no intermediaries to
make the farmers benefited the most.

Technology

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Concept

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SJFP takes end to end responsibility from
growing corn to reaching consumers home,
primarily focused on backward integration
SJFP works with many farmers who in turn is
constantly benefitted by the sharing of best
practices and latest advancement in the
farming activities
SJFP procures from the farmers, at a cost and
process it in their manufacturing facility
SJFP has Vending Kiosks Set up to develop
small entrepreneurs other than
traditional business model which has
supply chain through Stockist,
Distributors, Retailers .
The common thread in the entire Business
model is to uplift the Farmers standard of
living

Business
Model

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Current
traction

A few years back, American Sweet Corn


was something that was considered rare
and exotic.
SJFP have ensured to take it to the
consumers, a bagful of Sweet corn
variables, apart from the regular fresh
corn

We have ensured that the Farmers take


three or four crops in a year in such a
way that they constantly supply Sweet
Corn round the year;
We have a network of around 1500
farmers and is growing
KMS Rajesh , winner of
Kleckner Trade and Technology
Advancement Award.

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Competition

Who are you currently or in future likely to compete against and what is your plan
to win this battle
Competition exists through couple of unorganized local players. The main threat
may be in the form of Multinational companies ,who maintains their strong
positions, supported by a long-established presence, high quality product offerings
SJFP
is strategically
positionedand
to grow
to new reach
and an
extensive promotional
distributional
heights, primarily driven by
(1) Huge land bank to procure Corn and the
land bank is increasing
(2) Closely work with farmers at every stage of
the produce to ensure best quality is
procured at right price
(3) The
procurement
price
volatility
is
arrested, hence the consumers are offered
the standard price
(4) Developing products catering to regional
tastes and ramping up the distribution in
small towns through direct sales forces and

Sri Jayashree Food Products

End of
Presentation

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