CHAPTER 4 : MANAGEMENT

& DIVERSITY

Coordinates the
efforts of people to

accomplish
goals and
objectives using
available resources
efficiently and

effectively

Managem
ent
Academic
discipline, a social
science whose
objective is to

study social
organization.

Planning,
organizing,
staffing,
leading or
directing, and
controlling an
organization

Theoretical Scope Of
Management

Management involves identifying the mission,

objective, procedures, rules and the manipulation of the
human capital of an enterprise to contribute to the success
of the enterprise
implies effective communication: an enterprise
environment (as opposed to a physical or mechanical
mechanism), implies human motivation and implies some
sort of successful progress or system outcome.

As such, management is

not the manipulation of

a mechanism (machine or automated program), not

the herding of animals, and can occur in both a legal as well

HenriFayol
Fayol(1841
(1841
Henri

1925)considers management to
1925)considers management to
consist of SIXfunctions:
consist of SIXfunctions:

Forecasting Planning Controlling

Coordinating
Organizing
Commanding
Mary Parker Follett(1868
Mary Parker Follett(1868
1933), defined management as "the
1933), defined management as "the

artof
ofgetting
gettingthings
thingsdone
done
art
throughpeople
people" "
through

What is Diversity???

What is Diversity???
Diversity refers to characteristics of individuals that
shape their identities and the experiences
they have in society.

understanding that each

individual is unique,

It means

and recognizing our individual differences.

The concept of diversity encompasses
and respect.

acceptance

If we could shrink the earths

population to a little village with the
existing human ratios, it would look
like this:
61
12
13
50
50
74
26
67
33
89

Asians
Europeans
Africans
females
males
non-whites
whites
non Christian
Christians
heterosexuals

11 homosexuals
6 people with 59% of
the worlds wealth; all of
which is from the US
80 lives in standard
housings
14 unable to read
33 would die of famine
1 nearly dead
1 near birth
7 with college education
8 own a computer

Elements of Diversity
Age
Gender
Ethnicity
Race
Physical Ability
Sexual Orientation
Physical Characteristics
Income
Education

Marital Status
Religion
Geographic Location
Parental Status
Personality Type

The Social Implications of

Diversity
Communica
tion
Barriers

Cultural
Resistance

Majority and
Minority
Groups

Gaining and Keeping

Market Share

Advantage
s Of
Diversity
In
Organizati
Increased
ons
Productivity and
Innovation

Cost
Savings

Diversity
fosters a more
creative and
innovative
workforce

BetterQuality
Manageme
nt

INTELS CEO: $300

MILLION ALLOTMENT
FOR WOMEN AND
UNDER-REPRESENTED
ENGINEERS

The COCA-COLA
Company
Diversity is the heart of the
business. We strive to create a
work environment that provides all
our associates equal access to
information, development and
opportunity. We see diversity as

Intels CEO Brian Krzanichused his

time on the platform at the 2015
more than just policies
International Consumer Electronics
Show to announcea major Diversity in and practices.
Technology initiative. Intels initiative
includes new hiring and retention goals
and a $300 million allotment

for building a pipeline of

female and under-

 5 important demographic issues

that will be very useful to
managers in the 21st century.

Changing
Demograph
ics

Negative
Dynamics &
Specific
Groups

Women
Minorities
Older Workers
Workers with Disabilities

Ethnocentrism Belief that

ones own group, culture,
country or customs are superior
to others.
Stereotyping May be positive
or negative assessments or
Ethnocentri perceived attributes towards
members of a group.

sm &
Stereotypin
g

Discriminati
on
Refers to treating an issue,
person, or behavior unjustly or
inequitably.

Promoting
diversity

STRATEGIES FOR PROMOTING

DIVERSITY IN ORGANIZATIONS
equal
employment and
affirmative action
organizational
commitment
pluralism

a
h
W

Planning

?
E
L
O
R

?
?

Organizi
ng

Influenci
ng

Controlli
ng

In a nutshell.
Managers must realize
that employees have
difficulties in coping with
diversity
Support from top-level
managers will more
than likely promote
managers with skills
necessary to work in a
diverse workforce