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Chilean people
ABC1
30+ years old
Epicurean people
Trends
Motivation
Discovering new
experiences and new
flavours
Unmet needs
INTERNAL ANALYSIS
Marketing Mix
Products/Services: French food product (cheese, cooked
meats, wine, champagne, bread, baguette, macarons,
pastry, marmelade, oil etc.)
Pricing: To complete
Place: A small shop in providencia los Leones, close to a
department store (Paris).
Promotion: Mostly online A Facebook page and a website
Weaknesses
BPS
DIAGNOSIS