Академический Документы
Профессиональный Документы
Культура Документы
D011
D026
D027
D035
D051
:
:
:
:
:
:
Presented by:
VIJAY CHANDRASEKAR
RUCHI CHOWDHARY
NEHA KANDPAL
ANANT KAPOOR
ARJUN KV
JASKARAN SINGH
Problem
Statement
Objectives
1.Analyse
1.Analyse customer
customer behavior
behavior trend
trend
shopping
shopping in
in stores
stores as
as opposed
opposed to
to
shopping
shopping online
online
2.Understand
2.Understand the
the added
added incentives
incentives
expected
expected when
when shopping
shopping online
online as
as
opposed
opposed to
to from
from brick
brick and
and mortar
mortar
3.Determine
3.Determine the
the influence
influence of
of paypayper-click
per-click advertisements
advertisements placed
placed on
on
social
social media
media sites
sites like
like facebook
facebook in
in
online
online purchase
purchase
Benefits
Analysis
Data analysis would be done in three parts:
1. First Level Analysis The first level analysis would just be a
mapping of the different demographic and socio-economic
classification components with questions addressing various ROs,
with the purpose of identifying different usage and behavioral
patterns amongst people across the target group. E.g. How many
females shop at least 2-3 times a week online?
2. Second Level Analysis In the second level analysis, we
would further map the mappings done in the first level with
questions addressing other ROs in an aim to gain insight into trends
that range in majority across the sample. E.g. How many females
shopping at least 2-3 times a week online do it because of
discounts?
3. Third Level Analysis This will be only done if the second level
analysis gives insights that can still be better served by mapping
them with questions serving the remaining RO. E.g. How many
females shopping at least 2-3 times a week online because of
discounts pay by card?
Results
Tim
e
1)Data Collection:
1.Online - 1 week
2.On-ground 10 days
2)Data Analysis 1 month
3)Presentation
Preparation 1 week
Total time(in days) 54 days
Cost
Thank You