WELCOME

MARKETING PLAN
FOR
CLEOPATRA BEAUTY
AND
FAIRNESS CREAM

GROUP:05
PREPARED BY:
M. Rakibuzzaman - 051303030
M.Aminul Islam
- 053413530
Ibne Zilane
- 051560030

 Executive

Summary
Company Overview

CURRENT MARKET
SITUATION

The market is mature

A lots of competitor

Huge demand for quality

beauty & fairness cream

PRODUCT REVIEW

Multi Color - Pink White ,Lemon

Multi Purpose Makes skin tight &
ability to protect from sun (U.V)
50 , 75 ,100gm bottle/ tube .
Anticipative
Optional A Mirror is Attached with the
product
Dark & light spot remover
No Danger on skin

COMPETITIVE REVIEW

Fair & Lovely - Product of Unilever &

Market Leader absorb 55% of market
share ,Good Distribution system ,
High Price .
Jordana -International Brand Lack of
brand awareness and promotion is the
main problem .
Nevia - International Brand promotion
is main problem .

Distribution Review
Retailers: We can use some retailers by
giving push money & specialty
advertising items.
Superstores: Superstores like Agora,
PQS, Nandan & Small retail store etc.
Company sells forces: Kohinoor group of
industry can engage their own sells
forces for distributing their product.

SWOT Analysis
STRENGTH:
Distinctive brand name .
Strong technological support
High quality , low price
It follows penetration pricing , And offering ,More
for less

WEAKNESS:
o
o
o
o

Lack of good distribution system

Mainly for female
Lack of brand awareness
Does not have a good financial back up

OPPORUNITIES:
Demand for quality beauty cream
Chance of introduce it in the rural market & export
in the international market

THREATS:

Consumers are exposed to ad by some

companies .

Competition with established company

such as Unilever .
Increasing price of raw materials .

SEGMENTATION: demographic segmentation

and the geographic segmentation.

POSITIONING: Value proposition

TARGETING: National female consumers in the

urban market
OBJECTIVES:
1st year - Introduce the products
- Build public awareness
- Build brand image
Long term - Build public awareness
- Build brand image
- Develop some market share
- Evaluate marketing strategy

Marketing Strategies

Market Strategies: National market

Product Strategies: Marketing mix
variables
Pricing Strategies: Penetrating pricing
Distribution Strategies: Indirect
distribution channels
Promotion Strategies: A combination of
advertising and sales promotion as its
promotional mix strategy.

ACTION PROGRAM:.
January:
January Announcement on TV
channels & newspapers . We spend
10,00,000 Tk to educate our dealers .
February:
February Launching the product on
valentines day
March : News paper contest .
April:
April Beauty contest
May : New Ad on Newspapers &
Televisions
June:
June Surveys & Feedback

CONTROL
We are planning tight control
measures to closely monitor quality
and customer service satisfaction.
Other early warning signals that will
be monitored for signs deviation
from the plan include monthly sales
(by segment and channel) and
monthly expenses.

CONCLUSION

We have formulated all the strategies

needed to gain substantial market
share in Bangladesh. After the above
discussion we can have the idea, how
we can send massage through
different medium to our potential
consumers without making them
confuse. So that our target
consumers will start using our brand
and become loyal to this brand.

ACKNOWLEDGEMENT

OUR HEARTIEST THANKS TO

OUR RESPECTED COURSE
INSTRUCTOR MR.BASHIR
HUSSAIN

Thank
You