LESSON 1

Introduction to GRAPHIC
DESIGN

What is Graphics?
Graphics are visual presentation on some
surfaces such as a wall, canvas, computer
screen, paper, or stone to brand, inform,
illustrate, or entertain.
Photograp
hs
Drawings
Line art
Graphs

Exampl
es

Diagrams
Typograph
y

Numbers
Symbols

Geometric design
Map
Engineering
drawings
or other images.

Graphic Design

The process & art of

combining text &
images to
communicate an
effective message in
the design of logos,
graphics, brochures,
newsletters, posters,
signs & any other
type of visual
communications.

Layo
ut

Visual
Messa
ge

Tex
t

Product

Imag
es

Target
Audienc
e

Graphic Design

Visual Communication

Website

Ad

Logo

Magazine

Graphic Design
Can be functional or
artistic.
Can be imaginary or
represent something in the
real world.
Graphics are representation of artists
creativity.

Graphic design elements

Graphic design elements are the
building blocks of graphics.
Line
Color
Shape
Texture

Lines
Lines can be
straight or
curved.
How are lines
used in the
composition on
this slide?

Color definitions
Hue
is another word for color.
Chroma is the intensity or purity of
color.
Tint
is a color mixed with white.
Tone is a color mixed with gray.
Shade is a color mixed with black.

Shapes
Shapes are
enclosed objects
that can be
created by line or
created by color
and value changes
that define their
edges.

Texture
Texture is the surface look of an
object created by varying dark and
light areas.
Roughness
Smoothness
Depth

1
0

Application of Graphic
Design

Website design
Logo & Brochures design
Package design
Banner design
Visiting cards
Animated graphics designs

Categories of
Computer
Graphics

Vector
Vector graphics
Graphics

are also called

geometric modelling or objectoriented graphics.
It is the use of geometrical
elements
such
as
points,
curves, and polygons, which
are all based on mathematical
equations to represent images
in computer graphics.

Raster Graphics
Images
Raster graphics are representation
of images as collection of pixels
(dots).

They are also called digital image

or bitmap.
Raster graphics is a data file or
structure presenting a generally
rectangular grip of pixels, or points
of color, on a computer monitor,
paper, or other display medium.

Raster VS Vector

QUIZ 1
1 What is
graphics
2 What is
graphic
design?

7 -10 Graphic
Design
Elements

11 13 Application
of Graphic Design

3 - 6 Examples
of graphics

14 -15
Categories of
Computer
Graphics

Graphic Software
Programs

Enhance Products

Adds value to products that are more appealing to customers!

 Colorful
Spotty
Modern

What Function Does Graphic Design

Serve?
o Design can make a brand
memorable and instantly
recognizable to an audience.
o Good design makes us stand up
and take notice.
o Design can make a brand stand
out from the crowd.

Summary
The basis of good graphic design is
use of design elements and their
thoughtful application in the form of
design principles.
Clearly identify what you are trying to
accomplish use design to convey
your message.
Brainstorm alternatives.

2
2

Graphic
Design

Visual
Elements

Thank
Questions?
You
Enhance Products

S
O
F
Tware