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Overview
Hotel Categories
With the evolution of hotels and its proliferation around the world,
it is impossible to categories them under one term. This book
removes this difficulty for the readers by putting them in various
categories as given below:
Location
Number of Rooms
Ownership
Pricing Plan
Type of Cliente
Length of Guest Stay
Facilities Offered
Location
Hotel may be categorized by their locations as follow:
Downtown
Suburb
Resort
Airport
Motel
Camps
Ownership
The size of properties is largely influenced by the financial
available to an investor or a group of investor. Such types of
business may be classified as follows:
Sole Proprietor
Partnerships
Number of Rooms
5690
4408
4341
4027
4008
3993
3774
3565
3386
3349
3044
3002
2956
2916
2885
2881
2880
2814
2716
2635
Pricing Plans
Pricing plans is another way to classify hotels. The plans are:
European Plan
Room charges only
American Plan
Room + all meals
Modified American Plan Room + Breakfast + Lunch or Dinner
Continental Plan
Room + Continental Breakfast
Bed & Breakfast
Room + English BF
Downtown hotels prefer offering the European Plan as guest come
on short stays and want the flexibility of meals. We had said that
downtown hotels are close to business, shopping and entertainment
district which offer ample dining options to the guest.
Type of Clientele
Type of clientele is another way to categories hotels. This category
enables the hotel to specialize on a type of clientele as against
those that are geared for multi guest profiles.
Business Hotel
Group Hotel
Family Hotel
Convention Hotel
Youth Hostels
Length of Stay
Length of stay is another classification where hotels gear
themselves according to short term and long term stay of guest.
Transient Hotel
Residential Hotel
Semi residential
Transient Hotels are those where guests stay for a short
duration which could be at the maximum of week.
Residential Hotels are those that are equipped for a longer
stay of the guest.
Suite Hotels are similar to residential hotels with shorter stay
of perhaps six months or less.
Furnished Apartment are another variation of extended stay
properties. The rooms are studio with open, fully equipped
kitchens.
Facilities Offered
Facilities offered by hotels are another way to classify them.
Star rating
Deluxe Hotels
Palace Hotels
Convention Hotels
Conference Hotels
Casino Hotels
Business Hotel
Sport Hotels
Budget Hotels
Suite Hotels
Bed and Breakfast
Time share
Condominiums
Relationships
Individual owners could not compete with large hotel chains and,
therefore merged with chains such as Sheraton, Hilton, Hyatt,
Holiday Inn, Ramada Inn etc. The international chains provided the
following relationships to individual owners:
(a) Partnershipsharing equity and profits.
(b) Franchiseproviding name and association against a fee.
(c) Management Contractproviding professional managers,
technicians, manuals, systems, etc. on the basis of management
fees and a share of profits as incentive payment
Partnership
A partnership occurs when a chain and an independent investor
jointly
A hotel project. Such cases, both become owners of the property
and bring to the table their individual expertise and talents they
share in profits and liabilities on an equal basis.
Franchise
A franchise is a license given by a franchisor to a franchisee who
can be an individual, partners, a small corporation or a group of
investors. The question arises why an organization would like to
take franchise. Firstly, a franchise is given by an organization that
has over the years developed a worldwide brand name of
consistent quality.
Management Contract
A management contract is entered into by a chain and an
individual hotel owner. The owner opts for management contract
to get international recognition, international expertise and a
profitable operation.
Top Management: They are responsible for the long term and
perspective plans (5 to 10 years), funding and strategic objectives of
the organization.
Middle Management: They lead specific functions in an operation
like, the Food and Beverage Management, Front Office Manager,
Chef, Executive Housekeeper, etc. They make the short term and
annual plans (1 to 3 years) for their respective departments.
Junior Management: Lead the day to day activities of the
operations relying on their management and technical skill.
Top
Management
Middle
Management
Junior Management
Supervisor
Operators Staff
Conceptual/administrativ
e
Technical/costumer skill
Management
Board of Directors
Chief Executive Officer
President
Regional Vice President
Area Managers
Country Managers
General Manager/Managers of
Properties
Grouping by
Function
President
Finance &
Accounting
Operations
Human
Resources
Finance
Accommodati
ons
Accounting
Food &
Beverage
Marketing
Recruitment
Training
other
Become isolated stopping free
exchange of ideas
Grouping by Product
Premium Hotels
Director Operations
Director Marketing
Corporate Chef
Financial Controller
Director
Accommodations
Director Human
Resources
Corporate Trainer
Analysis of Grouping
Product
Advantage
Labor & Manager can become
specialist of the product.
Division can compete with each other
Accountable for own performance
by
Disadvantage
Divisions can act against
each other
Duplication of staff resources
Grouping by Process
Business Setup
Promotion
Funds Manager
Architects&
Builder
Facility Planners
Engineers
Food
Technologists
Operations
Vice President
Operation
Menu Planners
Quality Assurance
Recruiters
Trainers
Maintenance
Engineers
Corporate Chef
Information
Technologists
Business
Media Planners
Merchandising
Food Promotion
Planners
Market Researchers
Analysis of Grouping by
Process
Advantage
Disadvantage
Enable specialization
One process can slow down the
Can isolate a problem are of a total whole product completion
Specialists of one are may have
product
Can control the introduction of new difficulty relating to another are
Strikes in one area can hold up
technology
the whole production
Flat Structures
The modern mantra in organization structures is to keep it lean and
flat. They possible by removing several layers like middle
management and junior management who did the processing work of
information.
Specialists
Top
Management
Front
line Operators
Front line staff has been empowered with authority and decision
making powers enjoyed by their supervisor and junior
management before.
Specialists sole purpose is to enhance the performance of
frontline staff by providing specialist support and advisory
services.
Top management will not interfere in operations and will
concentrate on strategic directions.
Job titles
Jon titles have change to rightly represent knowledge workers. The
erstwhile receptionist has grown into a front office agent, the room
attendant has been re titled as Floor Host, waiters as hosts,
information assistant have converted into concierge.
Line versus Staff function
Line functions are those that execute the work in an organization.
They can either have direct contacts with guests like floor
supervisor, room attendance, etc. or that provide back house
support like the telecommunications personnel, control desk
attendant, etc.
Human Resources Specialists work specialize in recruitment,
orientation, salary administration staff welfare and career guidance.
Financial Controller who help interpret financial statements and
guide line managers in better decision making.
Accountants take stock of revenues and expenditures on a daily
basis and work towards providing important statements like the
profit and loss statement and the balance sheet.
General
Manager
Front office
Supervisor
Receptionist
Bell boys
Dinning
room
Supervisor
Chef de
partie
Cooks
Accountant
Purchase
clerk
F&B
cost
clerk
Engineering
Supervisor
A/C &
heating
mechan
ic
Plumbe
r
Waiters
Accommodations Division
Front Office
The front office is the central point, which makes room reservations,
register guest into the hotel, provides information to them during
their stay and maintains their master bills.
Front Office Manager: Responsible for managing the front office,
lobby and transport activities.
Front Office Supervisor: Responsible for a shift as the front office
operates for twenty four hours.
Information Assistant: Is the one who provides information to in
house guests and visitors.
Registration Assistant: Is the person who register guests into the
hotel and allots rooms to them.
Reservation Assistant: Makes room reservations and control the
supply of room for sale.
Front Office Cashier: Maintains the guest folios (bill) and receives
payment when a guest checks out.
Business Centre
The business centre is a viable revenue generating operation
nowadays in most hotels and in particular, a business hotel.
Business Centre Executive: She is responsible for business
development and coordinating all centre requirements.
Receptionist: She books offices, handles appointments and handles
billing.
Secretary/s: They provide the typing services to visiting business
men.
Housekeeping
This department is responsible for the cleanliness, maintenance and
the aesthetic standard of the hotel.
Health Club
Health Club Manager: Responsible for the organization and
control of all health club activities.
Masseur and Masseuses: For massage of men and women.
Yoga Instructors: Who are qualified to give yogic instructions.
Life Guards: For the swimming pool.
Gym Instructor: He supervises and maintains the gym and give
specialist counsel on muscle building and weight loss.
Aerobic Instructor: One who provides aerobic instruction for
health and fitness guests.
Receptionist cum Cashier: Who registers guests and raises bills
for use of facilities.
Recreation
Recreation Supervisor: One who drives all recreational activities
including the purchase of sport equipment, safe storage of the same,
maintenance and repair of courts and revenue generation campaigns.
Coaches: There may be separate coaches for tennis, squash,
badminton, etc.
Life Guard: These are required where there are water sports.
Receptionist cum Cashier: To generate billing records and ensure
due payment.
Beauty Salon
A beauty salon has become increasingly essential in most superior
hotels.
Beautician: She is qualified in the subject and also supervises
operations.
Hair stylists: Specialists on the hair cuts, perms, trims, style. Etc.
Manicurists: Experts on maintaining good hand and feet nails.
Waxing specialists: These are experts in unwanted hair removal.
Barber Shop
An extension to the beauty salon for women is the barber shop for
men.
Hairstylist: Who crop and style the hair according to latest fashions.
Manicurists: Who attend to fingernails and toe nails.
Flower Shop
A hotel with plenty of landscape gardens, nurseries and greenhouses
would have a qualified florist. The flower shop is manned by a florist
and an assistant duly supported by gardeners who grow the
flowers.
Food and Beverage Division
Restaurant
A restaurant is a commercial establishment committed to the sale of
food and beverage.
Bar
Entertainment
Children party facilities
Home delivery services
Coffee Shop
A concept borrowed from the united State, distinguished by its quick
service.
Specialty Restaurant
In such restaurant, the entire atmosphere and dcor is geared to a
particular theme normally related to a regional cuisine.
Grill Room or Rotisserie
This is a restaurant that specializes in grills of different meats, fish
and poultry.
Dining Rooms
Dining room are found in smaller hotels, motels, resort, inns, clubs or
heritage hotels.
Discotheque
It is a restaurant which principally meant for dancing to recorded
music.
Night Club
It is principally open at night for dinner, dance and live entertainment.
Room Service
Room service is a food service operation. It provides food and
beverage to guest rooms.
Room Service Manager: Responsible for translating management
policies, procedures and standards to the department.
Room Service Supervisor: Responsible for a shift in twenty four
hour room service operation of a busy hotel.
Order takers: Responsible for receiving guest food & beverage
orders on the phone and raising the required bills.
Restaurant
Manager
Senior Captain
Station Captains
Waiters
Bushboys
Room Service
Manager
Room Service
Supervisor
Order takers
Room Service
cashier
Room Service
waiter
Kitchen
A kitchen is the place where food is prepared.
Butchery: In this section, raw meats are cut from wholesale cuts
and carcasses into smaller portions of given weight, ready for
cooking.
Garde Manger: It is the section where cold dishes such as hors
doeuvres, cold meat cuts, salads, galantines and pates are made.
Pantry: It is the source for the sandwiches, fruit platters, juice and
shakes.
Bakery and Confectionary: This section prepared various breads,
bread rolls, croissants, brioches, cakes, pastries, muffins, cookies,
etc.
Hot Range: It is the main cooking range where hot food are
prepared.
Grill: Provides grilled items kebabs, sizzlers, tandooris another
grilled meats and vegetables.
Executive Chef
Sous Chef
Chef de Partie
Comis I
Comis II
Comis III
Sous Chef is deputy chef who share some of the Chef de cuisines
resposibilities.
Ched de parties are supervisor responsible for a section of the
kitchen.
Commis are general chooks who make the food items.
Future Perspectives: Hotel of the future will prefer to lease out
restaurant and kitchen space to branded restaurant than be involve
in running them.
Bars
The bar dispenses wines, liquor, spirits, juices, aerated waters, cigar
and cigarettes.
Bar
Manager
Bartender
Bar
Cashier
Bar
Waitress
Executive
kitchen steward
Kitchen
steward
Utility workers
Dish washers
Pot washers