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Diksha Mahajan
Nidhi Kumar
Pranati Goswami
Shweta Agarwal
Pallavi Mishra
Varun Dave
Background Information
American automobile
manufacturer
founded in
Chrysler
1925
Daimler-Benz still
maintained a strong
centralized corporate staf
The Merger
Daimler-Benz and Chrysler announced
that they would merge to create
DaimlerChrysler
Opportunities were identified to
increase sales, create new markets,
reduce costs, realize economies of
scale for the new entity
Short term synergies of about USD 1.4
billion were seen
Challenge foreseen: To integrate two
dynamic companies into one
Restructuring Activities
DaimlerChrysler
Analysis :
Two
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