A

Summer internship programme report

On
CUSTOMER SATISFACTION
AT
HIMALAYA EQUIPMENTS

Submitted By:
Varsadiya Rahul Kasturbhai
ENR.NO:-107390592072

Contents
Objective of the report
General information
Research Methodology
Company Overview
Finding & Suggestions
Conclusion
Bibliography
Annexure

General Information

Our Range Of Machines:-

Wemanufactureawidecollectionofroadconstructionmachinesand
equipmentthatisdurableinqualityandlonglastinginnature.Precision
engineered,theseproductsatourunitareknownandtrustedfortheirefficiency
anddurability.Ourrangeofmachinesandequipmentincludes:
DrumMixers
PaverFinishers
WetMixPlant
BitumenPressureDistributor
AsphaltMixPlant
ReversibleDrumMixer
MechanicalSprayer

QUALITY

Synonymous with quality as well as performance, we

have always been conscious about the products that we
offer. We believe in offering highly efficient machines and
equipment and hence have adopted different advanced
techniques. We ensure that all our products conform to
the international standards in terms of

Quality
Efficiency
Reliability
Durability
Resistance against corrosion
Resistance against adverse climatic conditions.

OBJECTIVE OF RESEARCH

To find out the satisfaction level of retailer about distributor.

To find out the problem the retailers are suffering from the
distributor.

What effect did good distributorship on the sale of product?

The characteristics or distributor like regularity, marketing effort,

any schemes given by distributor did effect on the sale of product.

Access the companys distributor on the different retailers views.

To know whether the distributor should be changed or not and if

yes than which distributor should be changed ?

Research Methodology
Method Used
Descriptive research
Sample

size
100 respondent as sample size.
Sampleing method
Non probability
Conviencing method

It is the aggregate of all the elements

defined prior to selection of the sample. It is
necessary to define population in terms of
(i) Element (ii) sampling units (iii) Extent

Element : Machinery

Sampling unit : Machinery retailers &

consumers

Extent : Mehsana city

A SURVEY ON CONSUMERS OF MACHINARY IN MEHSANA CITY

Q-1 How many brands of machinery you know ?

Brand

Response

Apollo

25

Tata

22

Both

43

Any other

10

Total

100

apollo
45

tata

40
35

Both

30

Any other

25
20
15
10
5
0
Response

Out of 100% consumers 25% consumers know about only machinery

as it is market leader and its advertising and promotion schemes are very
aggressive. This generally satisfies the middle upper and upper segments of
customers.

Q-2 From which place you purchase machinary ?

Place
Response
Wholesalers

31

Retailers

55

Direct from

14

Total

100

Company

Wholesalers
60

Retailers

50
Direct from
Company

40
30
20
10
0
Response

Out of 100% consumers around 55% of consumers buy the machinery from
the Retailers and 27% consumers buy the machinery from Wholesalers and
Remaining 18% consumers buy the machinery direct from company.

Q-3 For purchasing machinery which factors do you take in mind?

Particular
Response
Quality

54

Price

27

Brand Image

14

Other

05

Total

100

Quality
Price
Brand Image
Other

Response

According to retailers customers are more concerned to a product quality which

influences the all most around 54% retailers say the same.Indian market is very
price sensitive. According to retailers about 27% of customers are buying product
for its lower price. Advertising and branding also has effect on the product buying
decisions.

Q-4 According to you which type of promotion the company should do for promoting the
sales ?
Types of schemes

Response

Scratchcardschemes

46

Freegift

24

Lessprice

10

Luckydraw

20

Total

100

50

Scratch card
schemes

45

Free gift

40

Less price

35

Lucky draw

30
25
20
15
10
5
0
Response

Scratch card scheme are very popular among the customers

generally scratch and contains direct cash rebate on the machinary or free
gift like pens, key chains, goggles, which is directly given to customer. Free
gift are very similar but they are assured like pens, key chains

Q-5 Are you satisfied with the retailers distribution services ?

Satisfaction

Response

Highly Satisfied

32

Satisfied

64

Dissatisfied

04

Total

100

Highly Satisfied
60
55
50
45
40
35
30
25
20
15
10
5
0

Satisfied
Dissatisfied

Response

About 64% consumers are satisfied with the retailers distribution

services and 32% consumers are highly satisfied and only 4%
consumers are not satisfied with the retailers distribution services.

Q-6 According to your point of view which is the best benefit you get from the retailers

Types of benefits

Response

Less price

22

Better quality

36

Free home delievery

24

Other rewards

18

Total

100

Less price
Better quality
Free home
delievery
Other rewards
Less price
Better quality
Free home
delievery

60
50
40
30
20
10
0
Response

Consumers get the different benefits like less price, better quality, free
home delievery and other rewards etc. But most of the consumers (36%)
believe that better quality is the best benefit from the retailers. Besides less
price (22%), free home delievery (24%) & other rewards (18%) are also
good benefits for the consumers from the retailers.

A SURVEY ON RETAILERS OF MACHINARY IN MEHSANA CITY

Q-1 Number of machinery customer that visit your outlet per day ?

No of Customer

Response

0-05

08

06-10

14

11-15

33

16-20

26

21&above

19

Total

100

00-05
50

06_10

45

11_15

40

16-20

35

21 & above

30
25
20
15
10
5
0
Response

About 19% retailers are having more then 20 customers visit per day. And other side 33% of
total retailers have 11-15 customers per day. So we can say most of the retailers have 11-15
customers per day for purchasing machinery.

Q-2 Your average sale per day.

No. of Boxes

Response

0-50

32

51-100

42

101&above

26

Total

100

45

00-50

40

51-100

35
101 & abov e
30
25
20
15
10
5
0
Response

Sample average is 0-50 .

According to research each counter is selling nearly 51 to 100 . This
research will help the company to formulate the reward scheme for retailers in a
particular product category.

Q-3 How does the sales take place at your outlet ? Give percentage for each.

Particular

Response

Consumers ask for the specific

brand
Retailers suggest them brand

40

They come with constructors

suggestions

36

Total

24

100

Consumers ask for

the specific brand
50
45
40
35
30
25
20
15
10
5
0

Retailers suggest
them brand
They come with
constructors
suggestions

Response

According to retailers 40% of consumers ask for the specific brand. Retailers
suggest product to 24% of the consumer. So it can be said most of consumers
are coming to retail outlet having specific mind set about the brand they
want to purchase.

Q-4 According to you what influences the customer has to buy that particular brand ?
Particular

Response

Quality

48

Price

22

Brand Image

14

Advertising

10

Promotion

04

Other

02

Quality

50

Price
Brand
Image

40

Advertising

30

Promotion
Other

20
10
0
Response

According to retailers customers are more concerned to a product quality

which influences the all most around 48% retailers say the same.
Indian market is very price sensitive. According to retailers about 22%
of customers are buying product for its lower price.

Findings

25% customers know the Apollo brand machinery,22%customers knows

tata brand machinery and 43% customers know the both brands
machinery so that major customers know both of brands.
31%customers purchase machinery from wholesalers,55%customers
purchase machinery from retailers.and 14%customers purchase
machinery from direct company,so the major customers purchase
machinery from retailers
54%customers take in mind of quality,27%customers purchasing for the
price,14%customers purchasing machinery for a brand
image,5%customers purchasing machinery for the other thing,so the here
major role is the quality because of its 54 %
46%customers purchasing machinery for the scratch card schemes,24%
purchase machinery for the free gift,10% customers purchase machinery
for less price,20% customers purchase machinery for the lucky draw,so
here Scratch card scheme are very popular among the numers of scheme
Here customers satisfied with the retailers distribution services of 64%
and highly satisfied is 32%and also dissatisfied customers is only for 4%
so the hare we can say that retailers distribution services is good.

Here the everycustomers wants different benefits like

less price,better quality,free home delievery, and other
rewards,so the most of customers believe that bettet
quality is the best benefit from the retailers rather then
other benefits.
Here the talking about retaliers of machinery .so the 21
above their should be 19%and other side 33% of toal
retailers have 11-15customers per day so we can say
most of retailers have 11-15 customers per day for
purchasing machinery.
According to research each cunter is selling nearly 51 to
100,so tha this research will help the company.
According this question a retailers of customers ask for
the specific brand so the it is40%,but when retailers
suggest to customers so the response should be 24%so
the customers having specific brand
According to retailers a customers need to particuler
machinery of the quality so the 48% response for
quality of machinery.

Suggestion
Company should give advertisement
alliances to retailer to improve there sales
scale.
Company should improve its quality level to
get best class of consumer.
Retailer should made proper attention to
maintain sales.
Retailer made effort as per guideline of
company.

Conclustion

This is an opportunities to training in the Himalaya engg. I taken the training

Himalaya engg. A response from even department to collect information
helped me to quite experience old as well as a management student. I am
getting information from various departments. In the training of Himalaya
engg. I am being aware of operation of the company but I can get complete
idea of business in limited period of time. The main purpose of this training is
to develop student practical experience of industrial activity.

Which may be not be gained by only through books so I am very

thankful to the entire department managers.

This company is large scale industry so I can get all information

about financial condition of the company. This company has good management
who has provided me best & useful information. This is necessary for preparing
the project report. The future of the company is bright because of the company
has good management. And also from this product we can share that Himalaya
engg. very beneficial for the consumers ensuring its project. Their products
are good quality & they should try to improve their product quality.

So this we can say that Himalaya engg. is not only working for their
profit but also working for social welfare. I wish that the company.

Bibilography
The lists are given below.
Web Site of the Company / Search Engines:
www.google.co.in
www.himalayaengg.com

REFERED BOOKS:-

MARKETING MANAGEMENT

HUMAN RESOURCE MANAGEMENT

COMPANY ACCOUNT

MARKET RESEARCH

REFERED PAMPHLETS / MANUALS / CATALOGUES

HIMALAYA ENGG.

REFERED NEWS PAPERS / MAGAZINES

-Times of India
Business Standard