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People must have enough structure to understand what maximizing value means
so that they can be guided by it and therefore have a chance to actually achieve it.
The change in the total longterm market value of the firm is the scorecard by
which success is measured
Some decisions will not have effect in short term management must
communicate to investors and forward lookers. The policies anticipated effect
on value and increases in market share, customer and employee loyalty, and
cash flows
In decentralized way the business units defines what are the performance
measures
CONCLUSION
The Stakeholders must be enlightened regarding the longterm goals