Communication is an exchange of

facts , ideas, opinions or emotions

by two or more
Newman and Summer

Mary Ellen Guffey, Business Communication:

Process and Product,
Ch.5e1,

Classification on the basis of

number of receivers
Intrapersonal communication
When a person is talking to oneself
in ones own mind.
Interpersonal communication The
exchange of message takes place
between two persons.
Group communication
Mass communication.
Mary Ellen Guffey, Business Communication:
Process and Product,
Ch.5e1,

Organisational Communication
Internal Communication-When people
within the organization communicate with each
other ,it is internal communication. They do so to
work as a team and realise the common goals. It
could be official or unofficial. It could be
individual to individual ,individual to
group,department to department etc. Much of
internal communication may be in the oral form
and the tone may be informal.

Mary Ellen Guffey, Business Communication:

Process and Product,
Ch.5e1,

Organisational Communication
External Communication It implies the

transmission of information to people outside the

organisation(Eg-Customers,investor,suppliers
etc.). External Communication has been mainly
formal and largely documented, but there is an
increasing trend to make it informal.
Importance Of external communication.
1.Contact with the External Environment.
2.Handling Competition
3.Building PR

Mary Ellen Guffey, Business Communication:

Process and Product,
Ch.5e1,

Organisational Communication
People also communicate within the
organization at a personal level. This
is called informal communication.
Modes of internal communication
include face-to-face and written
communication. (Memos, Emails,
Notices etc)
Mary Ellen Guffey, Business Communication:
Process and Product,
Ch.5e1,

The Communication Process

Basic Model

Mary Ellen Guffey, Business Communication:

Process and Product,
Ch.5e1,

The Communication Process

Basic Model

1.1.
Sender
Sender
has
hasidea
idea

Mary Ellen Guffey, Business Communication:

Process and Product,
Ch.5e1,

The Communication Process

Basic Model

1.1.
Sender
Sender
has
hasidea
idea

Mary Ellen Guffey, Business Communication:

Process and Product,
Ch.5e1,

The Communication Process

Basic Model

1.1.
Sender
Sender
has
hasidea
idea

2.2.
Sender
Sender
encodes
encodes
idea
ideain
in
message
message

Mary Ellen Guffey, Business Communication:

Process and Product,
Ch.5e1,

The Communication Process

Basic Model

1.1.
Sender
Sender
has
hasidea
idea

2.2.
Sender
Sender
encodes
encodes
idea
ideain
in
message
message

Mary Ellen Guffey, Business Communication:

Process and Product,
Ch. 5e
1,

The Communication Process

Basic Model

1.1.
Sender
Sender
has
hasidea
idea

2.2.
Sender
Sender
encodes
encodes
idea
ideain
in
message
message

3.3.
Message
Message
travels
travels
over
over
channel
channel

Mary Ellen Guffey, Business Communication:

Process and Product,
Ch. 5e
1,

The Communication Process

Basic Model

1.1.
Sender
Sender
has
hasidea
idea

2.2.
Sender
Sender
encodes
encodes
idea
ideain
in
message
message

3.3.
Message
Message
travels
travels
over
over
channel
channel

Mary Ellen Guffey, Business Communication:

Process and Product,
Ch. 5e
1,

The Communication Process

Basic Model

1.1.
Sender
Sender
has
hasidea
idea

2.2.
Sender
Sender
encodes
encodes
idea
ideain
in
message
message

3.3.
Message
Message
travels
travels
over
over
channel
channel

Mary Ellen Guffey, Business Communication:

Process and Product,
Ch. 5e
1,

4.4.
Receiver
Receiver
decodes
decodes
message
message

The Communication Process

Basic Model

1.1.
Sender
Sender
has
hasidea
idea

2.2.
Sender
Sender
encodes
encodes
idea
ideain
in
message
message

3.3.
Message
Message
travels
travels
over
over
channel
channel

Mary Ellen Guffey, Business Communication:

Process and Product,
Ch. 5e
1,

4.4.
Receiver
Receiver
decodes
decodes
message
message

The Communication Process

Basic Model
5.5.
Feedback
Feedbacktravels
travels
to
tosender
sender
1.1.
Sender
Sender
has
hasidea
idea

2.2.
Sender
Sender
encodes
encodes
idea
ideain
in
message
message

3.3.
Message
Message
travels
travels
over
over
channel
channel

Mary Ellen Guffey, Business Communication:

Process and Product,
Ch. 5e
1,

4.4.
Receiver
Receiver
decodes
decodes
message
message

The Communication Process

Basic Model
5.5.
Feedback
Feedbacktravels
travels
to
tosender
sender
1.1.
Sender
Sender
has
hasidea
idea

2.2.
Sender
Sender
encodes
encodes
idea
ideain
in
message
message

3.3.
Message
Message
travels
travels
over
over
channel
channel

Mary Ellen Guffey, Business Communication:

Process and Product,
Ch. 5e
1,

4.4.
Receiver
Receiver
decodes
decodes
message
message

The Communication Process

Basic Model
5.5.
Feedback
Feedbacktravels
travels
to
tosender
sender
1.1.
Sender
Sender
has
hasidea
idea

2.2.
Sender
Sender
encodes
encodes
idea
ideain
in
message
message

3.3.
Message
Message
travels
travels
over
over
channel
channel

Mary Ellen Guffey, Business Communication:

Process and Product,
Ch. 5e
1,

4.4.
Receiver
Receiver
decodes
decodes
message
message

The Communication Process

Basic Model
5.5.
Feedback
Feedbacktravels
travels
to
tosender
sender
1.1.
Sender
Sender
has
hasidea
idea

2.2.
Sender
Sender
encodes
encodes
idea
ideain
in
message
message

3.3.
Message
Message
travels
travels
over
over
channel
channel

6.6.
Possible
Possibleadditional
additional
feedback
feedbackto
toreceiver
receiver

Mary Ellen Guffey, Business Communication:

Process and Product,
Ch. 5e
1,

4.4.
Receiver
Receiver
decodes
decodes
message
message

The Communication Process

Basic Model
5.5.
Feedback
Feedbacktravels
travels
to
tosender
sender
1.1.
Sender
Sender
has
hasidea
idea

2.2.
Sender
Sender
encodes
encodes
idea
ideain
in
message
message

3.3.
Message
Message
travels
travels
over
over
channel
channel

6.6.
Possible
Possibleadditional
additional
feedback
feedbackto
toreceiver
receiver

Mary Ellen Guffey, Business Communication:

Process and Product,
Ch. 5e
1,

4.4.
Receiver
Receiver
decodes
decodes
message
message

The Communication Process

Expanded Model

Mary Ellen Guffey, Business Communication:

Process and Product,
Ch. 5e
1,

The Communication Process

Phase 1:
Sender Has
an Idea

Channel
And Medium

Phase 2:
Sender Encodes
Idea

Phase 3:
Sender Transmits
Message

Phase 6:
Receiver
Sends Feedback

Phase 5:
Receiver Decodes
Message

Six-Phase
Process

Phase 4:
Receiver Gets
Message

Situation

Mary Ellen Guffey, Business Communication:

Process and Product,
Ch. 5e
1,

Elements of Communication
1.Sender-The person who conveys the
message is known as communicator or
sender.
2.Encoding of Message-Message is the
subject-matter of any communication. It
may involve any fact ,idea, or information.
3.Communication Channel The
communicator has to choose the channel
for sending the information. It is the link
that connects the sender and the receiver.
Mary Ellen Guffey, Business Communication:
Process and Product,
Ch. 5e
1,

Elements of Communication
4.Receiver The person who receives the
message is called receiver .It is the
receiver who receives and tries to
understand the message.
5.Decoding The receiver translates the
message into words for the purpose of
understanding. Decoding helps the
receiver to derive meaning from the
message.
Mary Ellen Guffey, Business Communication:
Process and Product,
Ch. 5e
1,

Elements of Communication
6.Feedback Communication often
leads to other communications.
Feedback is the receivers response
to the message sent by the sender.

Mary Ellen Guffey, Business Communication:

Process and Product,
Ch. 5e
1,