A Cloud without Rain:

A Cutting Edge Data

Gathering
SansM.Paper
andFBE
Pen
Ramil
Perez, DBA;
Socrates O. Ballais, PhD; AFBE

Background
The authors were
commissioned by
the GIZ to conduct
the 2012 Follow up
Value Chain Survey
on tourism-related
MSMEs in the
Province of Leyte
specifically the
Northwest. This
engagement is
linked to the survey
on value chain
conducted in 2010.

Background
The 2010 survey
employed the usual data
gathering protocol.
The questionnaires were
printed in hard copies.
The interviews were done
using the questionnaires
Some questionnaires were
nowhere to be found after
giving them to the
respondents.

Background
The 2012 survey was a
technological innovation.
Utilizes smart phones and
tabs
Questionnaires not printed
Researchers used androidbased smart phones and
computer tablets

Methodology
To offset the researchers
inexperience series of self-learning
was conducted by the team.
During familiarity sessions, it took
the researchers an average of 45
minutes to complete an interview.
Through practice, time was reduced
to 30 minutes.

Methodology
The respondents
of the study were
30 MSMEs [all
tourism related
establishments]
spread across
Northwest Leyte
area particularly:
Ormoc City,
Baybay City,
Isabel and
Palompon.

Issues: paper and pen

survey
Problems in 2010 pen and paper
survey;
Reproduction - some pages were
unintentionally not included.
Instruments - bulky
Questionnaires often lost
Process completed in three weeks.

Survey flow using paper and

pen
Printing
of the
Instrume
nt

Arranging
the Paper
Chronologi
cally

-Cost

-Missing
pages

Physically
Carrying
the
Instrument
to the
survey
areas
-Weight
gain

Completed
Questionnaires

(Total duration = 3
weeks)

Respondents
seemed burdened
by the length of the
questionnaire
-Retrieval
problems
-Lost
questionnaires

Clean
Questionnaires
-Some
questionnaire
s are lost in
transit

Survey flow using cloud

PreInstalled
Instrumen
t in Digital
Format
-minimal
Cost

Respondents were
amazed at the use
of smart phones
and tabs
-The 30-minute
interview goes
unnoticed

Data Cleaning and

Sending of the Data
to the Cloud
(Total duration = 1
week)

Drastic changes in 2012 survey: both speed and

accuracy. From 6 steps, it was reduced to 3.

Results
Cost effective
less paper and
printing
requirements,
no need for hard
copy of
questionnaires.

Positively
responses
respondents may be
requested to encode
answers,
can be done with
picture taking.

Results
Data uploaded
immediately
real time results,
avoiding data losses
caused by manual
tabulation.

Fabrication
avoided
the system detects
the exact location of
enumerator

Further Findings
Survey process
reduced by 50%.
Old pen and paper
survey expensive.
Data can sent
anywhere, anytime.
Questionnaires can
be accessed
anywhere.

Recommendation
Introduce ODK to:

Educators
Researchers,
Entrepreneurs
Graduate students

ODK

Recent application
Rapid economic
appraisal of local
economy in Leyte
Cebu tourism
satisfaction survey
Leyte tourism
satisfaction survey
Habitat postdisrtibution
monitoring

Happy cloud computing