INTERNATIONAL

CASE :
PROCTER & GAMBLE
Prepared by ;

Azizul Bin Rozali

Muhammad Irfan Bin Khairulaman

Amaliah Binti Yusof

Siti Nor Binti Muhammad

Nur Izzati Binti Hilaludin

OVERVIEW PRESENTATION

History of P&G

SWOT ANALYSIS

Balanced Scorecard

Financial Perspective

Customer Perspective

Internal Process Perspective

Learning & Growth Perspective

Business Ethics

Ethic of Company

Corporate Social Responsibility (CSR)

Environmental Sustainability

STRENGTH

Billion
Billion dollar
dollar leaderships
leaderships brands
brands
such
as
Head
&
Shoulders,
such as Head & Shoulders, Olay,
Olay,
and
and Pantene
Pantene
The
The companys
companys innovation
innovation efforts
efforts
are
are based
based on
on understanding
understanding their
their
customers
behavior
&
perception
customers behavior & perception
Top
Top 3
3 Contributors
Contributors to
to the
the
company's
revenue:
company's revenue:

Fabric
Fabric Care
Care &
& Home
Home Care
Care
contribute
contribute 32%
32%

Beauty
Beauty Segment
Segment with
with 24%
24%

Baby
care
and
Family
health
Baby care and Family health
19%
19%

WEAKNESS
Reliance on a collection of key
brands for a material amount of
company's top line
Must constantly reinvent its
products or face flagging sales
Focus on high- end of the market

SWOT ANALYSIS

OPPURTUNITIES

Increasing
Increasing purchase
purchase power
power
of
people
thereby
increasing
of people thereby increasing
demand.
demand.

THREATS

Raw
Raw materials
materials are
are increasing
increasing so
so
cost
goes
up
to
the
company
cost goes up to the company
Private
Private froths
froths label
label is
is also
also a
a
serious
threat
to
the
P
&
G
serious threat to the P & G market
market
share
share

BALANCED SCORECARD

BALANCED SCORECARD FINANCIAL

PERFORMANCE

BALANCED SCORECARD CUSTOMER

SATISFACTION

BALANCED SCORECARD INTERNAL BUSINESS

PERFORMANCE
P&G scientists received the Economist Innovation Award for their work on, and the Companys
commitment to providing clean drinking water to those in need, through our Childrens Safe
Drinking Water Program-annual report.
Procter & Gamble uses a Connect + Develop Strategy (an open innovation approach) to bring
products to consumers worldwide.
Take a look at some of the Innovations P&G uses to ensure their products are what the consumer
needs and wants.
The Clay Street Project
Signal P&G
The Loft Approach
Business Sphere
SymphonyIRI Pacesetters
Because of facilities and tactics such as these P&G has been successful in launching 3 of the top
10 new products of 2012
Downy Unstopables
Pampers Sensitive Wipes
Clairol Nice n Easy Color Foam

BALANCED SCORECARD INTERNAL BUSINESS

PERFORMANCE

BALANCED SCORECARD LEARNING &

GROWTH PERSPECTIVE
Procter & Gamble is built from within. It is their most important asset and source of
competitive advantage.
Staying on top of current technology with its rapid growth is one of P&Gs #1 priorities,
therefore its employees need to be in a constant motion of learning whether at an innovation
center, retail store or consumer home.
Employees endure on-the-job experience which deepens their commitment to touching and
improving consumer lives.
P&G approaches their employees with a mind set of career planning. They manage talent
globally where the CEO, Vice Chairs, Business Presidents and Board of Directors all take
part.
Business and functional leaders actively recruit, teach and coach.
P&G people are challenged from day one to understand the need to be in touch with
consumers, retail customers and external stakeholders through disciplined projects.

BUSINESS ETHIC ETHIC OF

HIERARCHY OFCOMPANY
COMPANY ETHICS PRINCIPLES
PURPOSE VALUES
PRINCIPLES (PVP)

COMPANY POLICY STATEMENTS

OPERATING
POLICIES
PROCEDURE
S PRACTICES

WORLDWIDE
BUSINESS
CONDUCT
STANDARDS

IMPLEMENTING SYSTEMS &

INTERNAL CONTROLS

BUSINESS ETHIC CORPORATE

SOCIAL RESPONSIBILITY
Improving lives of 50 million people every year

Comforts of Home
Disaster Relief
Habitat for Humanity International
Downy Touch of Comfort

P & G focus area

Health and Hygiene

Save the Children
Pampers Vaccination
Program

BUSINESS ETHIC CORPORATE

SOCIAL RESPONSIBILITY

BUSINESS ETHIC ENVIRONMENTAL

SUSTAINABILITY

BUSINESS ETHIC ENVIRONMENTAL

SUSTAINABILITY

It is strategy P & G in preserving the environment :

Powering our plants with 100% renewable energy.

Use 100% renewable materials or recycled for also product and packing.
Having zero consumer and manufacturing waste to landfill.
Designing products that delight consumers by maximizing our resource
conservation.

CONCLUSIO
N

THANK
YOU