Advertising

Research
:
Advertising Research is a sub-set of Marketing
Research. Marketing Research helps in
identifying consumer needs and market
segments, furnishes information that is
necessary for developing new products and
formulating marketing strategies, enables
managers to measure the effectiveness of
marketing programmes and promotional

Advertising Research : systematically

gathers and analyses information to
help develop or evaluate advertising
strategies, individual ads or whole
advertising campaigns.

5 RULES

FO
W R
PR OR C
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A
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I
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5 RULES

TREAT YOUR

AUDIENCE

AS

KING

WHY
THE
WHAT

STEPS
THEY
YOU
FOLLOW
YOUR
THEM
ACTION
VIEW
THEY NEED
TO
SHOULD
ADOPT

CAN DO FOR

TO TAKE

SPREAD

IDEAS
ANDMOVE
PEOPLE

BLAH
BLAH
BLAH
BLAH

B
BLAH

BLAH

ANOTHER
ME ETING

WHICH

PRODUCT
HAS IT

ALL?

HELP THEM

SEE

WHAT YOU ARE

SAYING

THE
CANS

RECYCLED
PROCESS
= 1000 CANS

JANUARY

FEBRUARY

MARCH

PRACTICE

DESIGN
NOT DECORATION

CULTIVATE

HEALTHY

RELATIONSHIPS

Community Development
In order to bring lasting change, we
must frst prioritize the things that will
bring about the maximum impact
Then we must organize schedules and
resources that will support the priorities
Finally, we need to mobilize people to be
able to take action and bring
about that change

Comm

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Community
Development
In order to bring lasting
change, we
must frst
prioritize
the things that will
bring about maximum
the
impact
Then we must
organize
schedules and
resources that will
support the priorities
Finally, we need mobilize
to
people
to be able to take
action and bring
about that change

Community
Development
In order to bring lasting
change, we
must frst
prioritize
the things that will
bring about maximum
the
impact

prioritizeorganize
mobilize
Then we must
organize
schedules
and
resources that will
support the priorities
Finally, we need mobilize
to
people
to be able to take
action and bring
about that change

prioritizeorganize mobilize

prioritizeorganize mobilize

prioritizeorganize mobilize

RU
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5 RULES

prioritizeorganize mobilize

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fiverules@duarte.com