PUBLIC

RESPONSIBILITY
AND ETHICS

BY :
ARSHLEEN KAUR
ANSHU CHOPRA
BBA 6 C
BVIMR
INTRODUCTION
• Managers will evaluate the moral dimensions of a decision before
making it. The moral yardsticks used to evaluate a decision consist
of the moral standards of a society’s culture.Ethics involve the use
of moral standards when making decisions.

• Moral standards consist of specific moral norms and general

moral principle moral norms prohibit certain types of behaviour
such as lying, stealing and killing. moral principles provide more
general guidelines for behavior and are applicable to decision
 ETHICS

• The moral principles and values that govern actions &

decisions by individuals & groups.
• Ethics consists of the standards of behavior, our society
accepts.”
• Doing what is right. Respecting:
- colleagues.
- integrity of the product/service.
- integrity of communication.
Theories of Ethics

• DEONTOLOGY : is derived from the Greek word ‘deon’,

which means obligation or duty. It stresses on what is obligatory
and what one ought to do, whether or not it is good to do so.
Speaking truth may not bring good to some but, one must speak
the truth as it is the moral duty of each good to some but, one
must Speak the truth.

• TELEOLOGICAL : “Teleological theories hold that

rightness or wrongness of action is always determined by its
tendency to produce certain consequences which are intrinsically
good or bad.
Origin of business ethics
• Business ethics has come to be considered a management
discipline, especially since the birth of the social responsibility
movement in the 1960s. An increasing number of people asserted
that because businesses were making a profit from using our
country's resources, these businesses owed it to our country to work
to improve society.

• Today 90% of business schools teach business ethics. Ethics in the

workplace can be managed through use of codes of ethics, codes of
conduct, roles of ethicists and ethics committees, policies and
procedures, procedures to resolve ethical dilemmas, ethics training,
etc.
IMPORTANCE OF ETHICS IN
BUSINESS
• Improved society.

• Maintain a moral course in turbulent times.

• Cultivate strong teamwork and productivity.

• Support employee growth.

• Legal compliance improves.

PUBLIC RESPONSIBILITY
• Responsibility of the organization as part of the larger
society.
• Profit responsibility.
• Stakeholder responsibility.
• Social responsibility:
- Public interest groups
- Public image
- Doing good for business
GLOBAL SOCIAL
RESPONSIBILITY
• Global Social Responsibility is the accountability of all
organizations to care for all of the stakeholders affected by the
operations of the organization.

• Global Social responsibility of an organisation includes :

- PLANET
-PEOPLE
- MARKET
EXAMPLES…

• Their initiatives in the Social sector include:

Establishment of the Sustainable Development
Society, in 1993 - a non-profit organisation to
promote research and welfare activities in rural
areas;
• ITC has created a number of unique community development
programmes by synergising its social sector initiatives with its
business plans.

• Primary education for the rural poor to enhance employability.

• Managing risks through technology
CSR AWARDS…..

• Mahindra & Mahindra was honoured with Pegasus

Corporate Social Responsibility Gold Award in 2007 for
its initiatives in the field of health and education.

• - Novartis India received the Reader's Digest Pegasus

CSR Gold Award in2007 for the "Contribution to
individual welfare" and rehabilitating leprosy patients in
India.
Awards in 2009

• Tata Refractories Limited under

category II received the First prize of
TERI CSR Award 2009.

• Pepsico India Holdings Pvt Ltd

under category III received the First
prize of TERI Corporate award for
Business response to HIV AIDS
2009
• Orchid Chemicals &
Pharmaceuticals Limited under
category III receiving the Special
Award of TERI Environmental
Excellence Award 2009.

• Vikram and Aditya Cement Units

of Grasim Industries Ltd. under
category III receiving the Second
prize of TERI CSR Award 2009