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Inspiration of Management
supported by http://www.mydabbawala.com/
Introduction
• A dabbawala (one who carries the box, see Etymology), sometimes
spelled dabbawalla or dabbawallah, is a person in the Indian city of
Mumbai whose job is to carry and deliver freshly made food from
home in lunch boxes to office workers. Tiffin is an old-fashioned
English word for a light lunch, and sometimes for the box it is carried
in. Dabbawalas are sometimes called tiffin-wallas. For the efficiency
of their supply chain it has been claimed that this virtually achieves a
Six Sigma performance rating, (i.e. 99.9999% of deliveries are made
without error, he is at CMMi level 6).[1]
• Though the work sounds simple, it is actually a highly specialized
trade that is over a century old and which has become integral to
Mumbai's culture.
• The dabbawala originated when India was under British rule: many
Indian people who worked in British companies disliked the British
food served by the companies, so a service was set up to bring
lunch to them in their workplace straight from their home. Nowadays,
Indian businessmen are the main customers for the dabbawalas,
and the service often includes cooking as well as delivery.
What is NMTBSA?
(Nutan Mumbai Tiffin Box Suppliers Association)
DISCIPLINE :
• No Alcohol Drinking during business hours
• Wearing White Cap during business hours
• Carry Identity Cards
WOMEN:
• Mrs. Bhikhubai of Borivali(East)
• Mrs. Anandibai of Andheri(East)
LATEST MARKETING STRATEGY:
Marketing message in the “dabba”
Case Study : TBSA
Tiffin Box Suppliers Association
Executive Committee
How do they do it…? (5 members)
• Organizational
structure Teams of 20-25 headed by a
group leader
• Operations
VICE PRESIDENT
13 MEMBERS
GENERAL SECRETARY
TREASURER
DIRECTORS(19)
MUKADAM
MEMBERS(5000)
PRESIDENT & GENERAL SECRETARY
NUTAN MUMBAI TIFFIN BOX SUPPLIERS ASSOCIATION
FINANCIAL DATA OF A
GROUP
1st group –
Rs 125000 Total earnings -20 People
Rs 35000 Maintenance cost
Tiffin luggage basket pass – Rs 180 per person.
Maintenance of cycles – Rs 300 – 2 cycles per
month. Maintenance of wooden boxes –
Rs 100 per person . T.C , police robbery of Tiffin Rs
500 yearly. Organizational fee Rs 15 per head.
Puja held per station Rs 50 per head.
Awards and Felicitation
Shri.Varkari Prabhodhan Mahasmati Dindi (palkhi) sohala – 4th march
– 2001.
Invitation from CII for conference held in Bangalore.
Documentaries made by BBC ,UTV, MTV, and ZEE TV
Dabbawalla services are popular with the Indian IT developer
community in Silicon Valley, California, USA
In literature
One of the two protagonists in Salman Rushdie's controversial novel
The Satanic Verses, Gibreel Farishta, was born as Ismail Najmuddin to a
dabbawallah. In the novel, Farishta joins his father, delivering lunches all over
Bombay (Mumbai) at the age of 10, until he is taken off the streets and becomes
a movie star.
Dabbawalas feature as an alibi in the Inspector Ghote novel Dead on Time.
Some Achievements
• World record in best time management.
9E12 : Code
for Dabbawallas at
Destination
E : Express Towers
(Bldg. Name)
12 : Floor No.
E : Code for
Dabbawallas at
Residential station.
• 2:00 – 2:30 pm
• The group members meet for the segregation
as per the destination suburb.
• 2:48 – 3:30 pm
Recently, the dabbawala’s had royal company at Churchgate station. The Prince of Wales himself had visited them when he came down to Mumbai.
•
He took keen interest in their way of functioning, expressed surprise at their efficiency and was struck with awe when he was told that they didn’t employ any technology.
•
The prince was presented a small memento, accompanied with a garland, a Gandhi topi and a trophy by the dabbawalas.
•
RICHARD BRANSON CHAIRMAN VIRGIN ATLANTIC AIRWAYS MUMBAI
The success of the system depends on teamwork and time management that would
be the envy of a modern manager. Such is the dedication and commitment of the
barely literate and barefoot delivery boys (there are only a few delivery women) who
form links in the extensive delivery chain, that there is no system of documentation at
all. A simple colour coding system doubles as an ID system for the destination and
recipient. There are no elaborate layers of management either — just three layers.
Each dabbawala is also required to contribute a minimum capital in kind, in the shape
of two bicycles, a wooden crate for the tiffins, white cotton kurta-pyjamas, and the
white trademark Gandhi topi (cap). The return on capital is ensured by monthly
division of the earnings of each unit. - Sales@MyDabbawala.Com
THANK YOU
http://www.mydabbawala.com/
Presentation : Paavan Solanki
paavans@yahoo.com