Universidad Autnoma de Sinaloa

Facultad de Contadura y
Administracin
Subject Business English II
Teachers name Karla M. Torres Carrillo
Team members
Ibarra Elizalde Javier
Tirado Clavern Aurora
Place & Date Culiacn, Sinaloa; march 22,
2013

Strategic planners analyze

and evaluate internal
business plans.
Forecasting
Market analysis
Competitive intelligence
analysis
Feasibility analysis

Strategy jobs are viewed as some of the

most desirable in a large corporation
because they provide access to the overall
picture, the vision and the main issues
that determine value in an organization
Strategic planners need to draw on
multiple disciplines including finance and
particularly the budgeting process

. It is not uncommon for an Senior vice president of

Strategic Planning to take the CEO job next. You will be in
frequent contact with senior management and will get the
opportunity to see how decisions really get made in your
organization.

The high level budgeting process in some corporations reports to

strategy and is called FP&A (financial planning and analysis).
Another important discipline is marketing. Its key to focus on
customers, markets and technologies to develop new strategies
that capitalize on the growth opportunities that lie ahead.
Strategic planners can often work on specific assignments as
internal management consultants. It may be that the grain
business in China

Business development professionals have a focus

on specific steps required to implement a
strategy whether it be mergers, acquisitions, new
market opportunities, licensing deals or
alliances.
Yet, strategic planners are different than
management consultantsinsofar as they work
inside an organization and will often be
responsible for bringing in external consulting
help. Another related role is business
development or corporate development

A good business development professional is

expert at making connections with external
potential business partners and is strong in
contract discussions and negotiations.

Benefits of Strategic Planning

Strategic planning serves a variety of purposes in organizations,
including to:
1. Clearly define the purpose of the organization and to establish
realistic goals
2. Communicate those goals and objectives to the organizations
constituents.
3. Develop a sense of ownership of the plan.
4. Ensure the most effective use is made of the organizations
resources by focusing the resources on the key priorities.
5. Provide a base from which progress can be measured and
establish a mechanism for informed change when needed.
6. Listen to everyones opinions in order to build consensus
about where the organization is going.