Академический Документы
Профессиональный Документы
Культура Документы
Business Plan
Oomph Inc. is a technology startup
that aims to target the emerging
application development market for
iPhone in USA as well as the mobile
website market across the world. The
company will target individual
customers in the first year of
operations to gain experience and
skills in the business and then
expand to the business customer
Problem & Solution
Extra Buck!
Our Competitive Advantage
User Experience
Quality Assurance
The complete iPhone experience
What are we selling?
Free lancers
Other IT companies in Emerging
Markets
Ng:moco
Smule
What is the Market?
Our Offerings
First Year:
Web Applications
Stand alone applications
Second Year
Business Solutions
Who’s our customer?
160 million iPhone users and 50 million iPod Touch
users in the US only.
Gender:
Male/Female
Age: 23 – 45
Industry: Technology, Fashion, Advertising,
Education, Health
Social Class: Upper Middle – Upper
Social Nick Name: Geek, Yuppy, Tech Savvy
Nationality: Developing and Developed
Nation(USA, Western Europe, Asia Pacific)
Needs: Entertainment, Utility, Information,
Communication
Where are we going to
sell?
iTunes App Store…OBVIOUSLY!!!
How are we going to
market?
Online Media Strategy
Web 2.0
Social Networking
Freemium services
Public Relations
Web 2.0 Expo/Conference
Mac World Conference
WWDC
Outsourced World
What’s our future?
Business Development)
Key Employees
Software Developers × 3
Project Manager × 1
Quality Assurance/Business
Analysts × 2
Future key employees and
staffing
M1
Price: free or $3 (trial version vs. full version)
Volume-based model
Application Download and Revenue Calculations
Number of Total Downloads on App Store so far (since June 2008) 500,000,000.00
Total Number of Applications on App Store (since June 2008) 25,000.00
Avg number of downloads per application so far 20,000.00
Avg number of downloads per application so far, per month 2,500.00
Assumptions :
The firm performs at par to the market (average download of 2,500 per
application applies)
Table 4 : Mobile Website Development Schedule
( Year 2 )
Time (Year 2)
Product M1
Mobile Website # 2 Assumptions DDT :
Process
Mobile Website # 3
Development time: between 2 to 3 months
Mobile Website # 4
Table 5 : Mobile Website Development Revenue
Timeline ( Yr 2 )
Product M1
Mobile Website # 2 25,000.0
Mobile Website # 3
Payment:
Assumptions :
50% upfront, 25% after testing and 25% after
installation
Mobile Website # 4
No. of Contracts : 12 to 15 in Yr 2; multiply 5 to 7 times in
following year
Table 6 : Profit and Loss Statement for
Yr1 , Yr 2 and Yr 3
P K R (R s . 8 0 :$ 1 )
R evenue
S a le s
iP h o n e A p p lic a tio n S a le s
Assumptions :
Learning curve
M o b ile W e b D e v e lo p m e n t
Sales commission: Apps store charges a 30% commission on all iPhone sales.
Remaining 70% belongs to the developer.
Table 9 : Profit and Loss Statement ( USD )
C o m m issio n p aid to Ap p
T o tal R ev en u e E arn ed
Income for Yr 1 on Quart
S ales
C om m ission P aid to A pple
T otal revenue earned
Table 11: Cap Table
S e e d In v e s tm e n t N o o f
Founder 1
Founder 2 Assumptions :
Business will support itself beyond Seed
investment
Founder 3
Founder 4
Founder 5
Other Assumptions:
Table 7 : Balance Sheet
( Year 1 only )
T able 7: B alan
Assumptions:
Assets
Will not be limited to certain designations
Join us make more
money!!!
Questions/Feedback