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O rg a n isa tio n s
A G u id e to S o cia l M e d ia
CHEN Baoqua
Emmanuel Jean Florent LUC
PANG Yee Hua
Kenneth TAN Juny
Jeannette THIA Jia Y
Philip Wing Tan SI
NGO Characteristics
W o rd - o f-
m o u th / Frie n d s
C a n va ssin g
and
E xh ib itio n s NGOS C a m p a ig n in g
and
S h o w ca se s
E n g a g in g
G ra ssro o ts p e rso n a lly
m a rke tin g
Profiles/Pages Microblogging
•
s you best.
Conclusion
• Interactions on Social Media platforms can be used to
supplement your presence on Traditional Media
• Social Media is a low-cost avenue to engage audiences
• Identify your key objectives and set a baseline before
using social media
• Remember to use the follow, create, engage, build
communities and generate action guideline and
don’t leave your accounts idle
• Determine what would be the key metric to measure
to determine your analysis and results
• Employ web tools or engage external data analysis
agencies to analyse your results
• Have a debrief to decide on improvements for the next
campaign
•
Appendices
Appendix 1. – References
Appendix 2. – Useful links and resources
References
• Slide 3:
• Yeatman, L. (2009, July 23); Top 10 Reasons why NGOs should embrace
social media
• Available from Ruder.Finn UK on the World Wide Web:
http://www.ruderfinn.co.uk/blogs/dotorg/2009/07/top-10-reasons-why-ngos-should-emb
• Barnard, D. and de Gale, M. (2009, May 28); NGOs and Social Media –
Challenges and Opportunities
• Available from NGO Pulse on the World Wide Web:
http://www.ngopulse.org/article/ngos-and-social-media-challenges-and-opportunities
• Slide 4
• Nonprofit Social Network Survey (2009, April); Nonprofit Social Network
Survey Report
• Available from the World Wide Web:
http://www.nonprofitsocialnetworksurvey.com/
• Slide 5, 6 and 7
• Ogilvy Public Relations Worldwide; The Executive’s Guide To Facebook for
Business [PowerPoint]
• Ogilvy Public Relations Worldwide; The Executive’s Guide To Twitter for
Business [PowerPoint]
• Kanter, B. (2010, February 19); Reflections: Social Media and NGO/CSR
Workshop in India
References
• Slide 9
• Bulla, J. (2009, November 23); Study Reveals: 13 Best Practices of Social
Media Implemented by the Top 200 US Charities
• Available from the World Wide Web:
http://jeffbullas.com/2009/11/23/study-reveals-13-best-practices-of-social-media-imple
• Slide 10.
• The Singapore Red Cross Society; www.redcross.org.sg
• Slide 11
• Power Over Cervical Cancer; www.pocc.sg
• Slide 12
• India Social. How Breakthrough Rang The Bell Via The Internet
• Available from the World Wide Web:
http://www.indiasocial.in/case-studies/bellbajao/
• Slide 13 and 14
• Chris, L. (2009, March 5); 10 Ways To Measure Social Media Success
• Available from the World Wide Web:
http://econsultancy.com/blog/3407-10-ways-to-measure-social-media-success
• Aaron U. How To Measure Social Media ROI For Business
• Available from the World Wide Web:
http://mashable.com/2008/07/31/measuring-social-media-roi-for-business/
Useful Links and Resources
• A Social Media Wiki Resource (India-based)
– http://socialmedia-strategy.wikispaces.com/Socia
• Social Media Resources
– Mashable.com; www.mashable.com
– Beth’s Blog; http://beth.typepad.com/
• A more in-depth presentation on calculating
Return on Investment
– Olivier Blanchard Basics of Social Media ROI;
http://www.slideshare.net/thebrandbuilder/olivi
•