TRAVEL AGENCY

Laterland Travel & Tours Sdn. Bhd

GROUP MEMBERS
BIL

NAME

MATRIC NUMBER

1.

Khairuddin bin Mohammad

B021210120

2.

Mohd Muzammer bin Musa

B021210265

3.

Lim Yee Li

B021210197

4.

Mohammad Faaiz bin Mohd Nurji

B021210184

5.

Norul Shuhaida bt Mohd Faris

B021210109

Miss Siti Nor Wardatulaina Binti

Mohd Yusof

CHAPTER ONE
EXECUTIVE SUMMARY

Vision
Customer
Portfolio
Productivity
Profit
Mission
To give quality customers services.
To bring satisfaction of the services in all aspects.
To show the world the beauty of many places in Malaysia
especially in Melaka.
To inspire people to care and preserve our planet.

Mission
Quality customers services.
Satisfaction of the services in all aspects.
The beauty of Malaysia especially in Melaka.
Take care and preserve our planet.
Objectives
To rent a storey shop office at Jalan Kota Laksamana,
Kota Laksamana, Melaka as the main office.
RM60 000/year by the third year operation.
Suitable packages for any tourist.
Transportation with a driver.

CHAPTER 2
2.1 BUSINESS INTENT

Provide low-priced travel package in Melaka

Flexible travel package
Increase profit margin/year

2.2 FINANCIAL STRATEGIES

2.3 TECHNOLOGY & PRODUCT

DEVELOPEMENT

Car rent

Travel package to other places beside Melaka

2.4 MARKETING STRATEGIES TO

INCREASE MARKET

Promotions and Discounts

Signboard
Media mass (social)
Good quality services

2.5 TARGET MARKETS

Want to visit and travel around Malacca

No limit ages
Foreign travelers are our priority

2.6 REVENUE MODEL

Travel Packages (Family, Colleagues, Bag packers)

Services Fees
Special Coupons and Promotions

2.7 OPERATIONAL SETUP

2.8 LONG TERM GOALS OF COMPANY

To become the most desirable travel agency in
Malacca.
Expand business all over Malaysia and
worldwide.

2.9 MARKETS & COMPETITORS

INFO

TRENGTHS

Strong reputation
Good offering in
price
Luxurious package
Customer
relationship

OSITIVE IMPACT

Custolomers
loyalty
increase
Improvement
of company
Positive
service

EAKNESSES

Obsolete
technologies
Less sensitive to
market changes
Less harmful
Weak in adapt

EGATIVE IMPACT

Price war between

our company and
others
Influence of the
position of our
company
Negative

2.10 SWOT ANALYSIS

HELPFUL
HELPFUL

SW

EXTERNAL FACTORS
FACTORS
EXTERNAL

INTERNAL FACTORS
FACTORS
INTERNAL

To
To achieving
achieving the
the objectives
objectives
STRENGTHS

Good marketing
Skilled workforce
New technology
Good offering

Possible new market

Emerging technologies
Customer/social
Competitiveness
Strong Economic

OPPORTUNITIES

To
To achieving
achieving the
the objectives
objectives

HARMFUL
HARMFUL

WEAKNESSES

Small area coverage

Inadequate finance
Weak management
Weak R & D
Low reputation

OT

Existing
Competitors
Shortage of
resources
THREATS

CHAPTER 3
ORGANIZATIONAL CHART
Managing
Director and
Chairman of
Board of
Director
Khairuddin Bin
Mohammad

Finance
and Admin
Manager
Mohd
Muzammer
bin Musa

Tour and
Technical
Manager
Lim Yee Li

Sales and
Marketing
Manager
Mohammad
Faaiz bin
Mohd Nurji

Human
Resources
Manager
Norul
Shuhaida
binti Mohd
Faris

CHAPTER 4
SERVICE OVERVIEW
Packages
Family
(6~10)
bird 90.00

Historical
view
River
Cruise
Tour
Baba
Nyonya 85.00
Heritage
Journey
Night Escape

Price (per person in RM)

Colleauges
Students
(>10)
(25~40)
85.00
80.00

Backpacker
(<5)
95.00

80.00

90.00

85.00

All packages are included tour guide and entrance ticket. The mineral
water is provided during the tour.

CHAPTER 5
MARKETING PROGRAMS
MARKETING OVERVIEW
- Strategy and Implementation Summary
- Value Preposition
- Competitive Edge
MARKETING PROGRAMS
- Overall Marketing Strategies
- Pricing Strategy
- Marketing and Sales Messages
- Promotional Strategy

CHAPTER 6 FINANCIAL PROJECTIONS

(OVERVIEW)
P&L Projections for 3 Years

Cash Flow Projections for 3 Years

Performa Balance Sheet for 3 Years

General Assumptions

Breakdown of Sales
Break-even analysis

Assumptions