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‘LINKING’

Communication skills and


techniques
Have the tools to express yourself and
get it done
kdarmon@free.fr
http://kdarmon.free.fr
Introduction

Communication is not what is SAID……


But what is heard
That SYNAPSE is
COMMUNICATION
And the “mission” is
ENGINEERING THE LINK

 BRIDGING THE GAP “HARMONIOUSLY”


 RATHER THAN CONFLICTUALLMINIMIZING LES

DERAPAGES
WHO I AM

New York 1979-1990 France 1990 au present

DIRECTOR /MANAGER MARKET  ENGLISH  COMMUNICATION 
RESEARCH TRAINER AND COACH
Grey Advertising; Lintas Advertising; Independent; Transfer; AAA
BBD&O Advertising; AHP/Wyeth Presentations; Comundi

Transformed data into actionable 
marketing strategy.  
Provided creative visions for  Create and facilitate English
developing new products,campaigns  management seminars on Presentation
and media executions.   Skills, Result-Oriented Meetings,
Negotiations, Socializing, Technical
Worked with marketing to develop  Exchanges, Conflict Resolution, Active
winning line extensions.   Listening, Cultural Differences, Positive
Teamed with  account  Thinking and Team Building
management/creative team to come  Train on all English business skills and
up with inspiring new business  strategic communication needs as well
pitches and campaigns. as classical vocabulary, speaking,
Accounts Managed: Pepsi Cola telephoning, writing, etc.
Company, Unilever, General Electric,
Procter and Gamble, Kraft-General
Foods, Fort Lauderdale Tourism,
Agenda
My approach

 The common threads interwoven in all my


training
 The seminars I often give

 Techniques broken down


My approach begins in the synapse
between the speaker and the listener
It’s not what you say
But HOW you say it,
 andyou do have quite a reportoire to
choose from
Communication Skills
Learn techniques

Know what you to say

Active listening Linking

Structuring
ADAPT IT TO YOUR STYLE

And, importantly
DEVELOP YOUR OWN STYLE.
 Language is the tool to communicate to others and
project our persona at the same time.

• How do you want to be viewed by others?


‘dynamic’ “knowledgeable” “?”
• Can you ‘characterize’ different people?
• Based on what? How much of it is the way they respond to you?
DO YOU KNOW YOUR STYLE?

That’s the starting thread.


 work to maximize it
Direct Indirect
Open Closed
Formal Informal
Personal Impersonal
THE COMMON THREADS
INTERWOVEN INTO ALL MY TRAINING

Each person has their own style


There’s no such thing as an error; it’s all feedback
It’s all about having the right strategy
Have confidence in yourself; mettez-vous en valeur
Constructive feedback to indicate how to grow from where
you are
Realistic role plays to rehearse and develop confidence
MY TOOL KIT

Use of advertising communication


techniques
Nlp
Management skills
Role plays
Filming
Constructive debriefing
Other examples of Techniques:

Active listening
Reformulation

Matching

Linking

Cooperation communication
Learn techniques
For every management skill there are a series of
techniques
For example:

 Convincing

Able to develop a
Logical argument that
Active listening
Shows how to overcome barriers
Or satisfy needs

Identifying the obstacles to overcome;


needs to emphasize
The seminars I give

PRESENTATIONS
MEETINGS
NEGOTIATIONS
SOCIALIZING
Stepping in- NLP based
Conflict resolution
Team building
Cultural differences
Positive thinking
Customized work
EXAMPLES OF SEMINARS
Target
Convincing Identify the key message
PRESENTATIONS Memorable Structure
Dynamic Link
Package
Repeat

MEETINGS Stay focused Chairing techniques


Avoid conflicts Techniques to soften/emphasize
Get results Reformulation
Find the links to create synergy

NEGOTIATIONS Create rapport Active listening


identify interests “Matching techniques”
Be creative to find original Questioning techniques
exchanges Out of the box/ lateral thinking to
Express opening communication find win-win solutions
Intensifying/softening
communication

SOCIALIZING Introductions Creating first impressions


Create rapport Making small talk
Keep the conversation going Listening/Questioning/balancing
the exchange
An example:
PRESENTATIONS
TREAT YOUR PRESENTATION

LIKE AN AD
Target & Position your Ideas
the 5 w’s

Determine what your key message is


1. Who
The audience
The target

2. Why
what
are you
standing in front
of these people?
CREATE YOUR STORY

Identify the key support,


and LINK them in a
meaningful way
STRUCTURE IT
BUT…how are you going to tell it so the
audience stays with you????

That’s your structure!


A classical presentation
intro

Idea 1

Idea 2

conclusion
A presentation

what

body
development

conclusion
Make it relevant and memorable

Take your ideas and illustrate them…


…Use techniques to create strong word images

A picture
says
1000
words
MINIMIZING CONFLICT
SAY WHAT YOU CAN DO AND NOT WHAT YOU
CAN’T

MAKE SUGGESTIONS INSTEAD OF HARSH


CRITIQUES

USE COOPERATIVE APPROACH-


 BENEFIT OF THE DOUBT
 PUT YOURSELF IN THE OTHER’S SHOES
Meetings

Identify the hidden agenda


Stay on target to reach objectives
Encourage clear exchange
Empower team members
Minimize conflicts
WHY: LINKING?
I am talking on the phone to a foreign person.
Do I care about my grammar?
No, I am concerned that they understand me.
So I purposely use “broken English or Franglophone”
Same situation but now I’m speaking with London.
Do I care about grammar?
Are you crazy, must you really ask?
OF COURSE I AM!
It’s the queen’s language.
As a global manager you’ve got to be concerned with
developing relationships: Linking
Communication is not what
you say, but, what is heard:
What does this mean?
To be heard I have to communicate in a way that the
other person can understand, using their references
This means that I need to use language that is tailored to
them
• To their way of seeing things; their culture and style